Qingdao Xinkuai Import & Export Co., Ltd. Wuhan Branch

Xinkuai is a comprehensive food enterprise mainly engaged in the meat food retail chain industry. It was founded in December 2003 and is headquartered in Qingdao, Shandong Province.

Since February 2004, Xinkuai "New Concept Fresh Meat Food Supermarket" has opened multiple branches in some provinces and cities in China. Its scientific and strict cold-chain hygiene management model, fine and fast chilled fresh meat processing technology, and warm and friendly humanized service have received high affirmation and praise from people at home and abroad, creating a new sales model of closed refrigeration, no touching, and fine processing in China's meat food retail industry.

In June 2005, Xinkuai combined the excellent bloodline of pure Luxi yellow cattle with advanced Japanese breeding and fattening technology to cultivate a high-quality domestic beef brand - "Xinkuai Red Flower Cattle." While filling the scarcity in the domestic high-end beef market, it also gave "Xinkuai Supermarket" more product features and resource advantages, providing broader development space for Xinkuai's product operations.

Along with its strategic layout in the Shandong Peninsula and across the country, Xinkuai is continuously improving its own development industry chain. In December 2009, the "Xinkuai Logistics Center" built according to international standards began operation in Chengyang District, Qingdao, further improving the quality and efficiency of standardized chilled fresh meat processing. While providing efficient logistics operations for chilled fresh meat, it also greatly reduced operating costs and provided more benefits to consumers.

In August 2010, Xinkuai BBQ Red Flower Cattle Restaurant "Niudao," featuring beautiful sea views and premium red flower beef grilled over volcanic lava, grandly opened at the Qingdao Olympic Sailing Center. It satisfied consumers' dual needs for environment and taste.

Today's food circulation industry and animal husbandry industry are in a period of rapid development and drastic change, fully and profoundly showing the market consumption characteristics of pursuing "safety, health, and convenience." Xinkuai will uphold the business philosophy of "innovation, challenge, and leadership," strive to explore industry patterns, serve society with an "honest" attitude, and take meeting customer needs as its starting point and *ultimate goal.

Xinkuai will, as always, introduce advanced foreign meat food processing and livestock breeding technologies and advanced business management models into China, strengthen itself, strengthen the market, and fully cultivate excellent technical, service, and management talent, making unremitting efforts for the health and prosperity of Chinese society!

It entered Wuhan in September 2007. It currently has 16 stores in the city, spread across Hankou, Wuchang, and Hanyang; the company is still continuing to open branches across the country, determined to strengthen the enterprise and strengthen the market.