Belle Shoes (Shanghai) Co., Ltd.

Belle Fashion Group is the largest fashion footwear and apparel group in China by scale. According to Frost & Sullivan data, based on retail sales in 2020, our market share ranks among the forefront of the Chinese fashion footwear market. We own nearly 20 self-owned and licensed brands with diversified layouts, covering categories such as women's shoes, men's shoes, apparel, bags and accessories, and children's shoes, while operating over 9,000 self-operated stores in more than 300 cities across China.
The group's footwear brands include: BASTO, SENDA for the mass market; BELLE, TATA for mid-range fashion; STACCATO, 73Hours, Joy&Peace, Millie's for high-end fashion; SKAP, Hush Puppies, Bata for functional and casual styles; TEENMIX, Champion, Too Many Shoes, CAT, OGR for trendy and energetic styles. Additionally, we operate 5 apparel brands focusing on trendy energetic and trendy casual categories, including INITIAL, MOUSSY, SLY, Champion, and CAT.
As a pioneer of the vertically integrated business model in China's footwear and apparel industry, the group has deeply cultivated the industry chain for decades. Centered on consumers, we cover the entire value chain of merchandise planning, design and development, production, direct-to-consumer (DTC) retail, and customer operations. We are committed to building the most dynamic brand growth platform for fashion brands across different product categories, serving the broadest consumer groups in China.