Lilang

Lilang Brand Profile
In 1987, Lilang was established. After 32 years of exploration and development, Lilang has become a well-known Chinese men's wear brand integrating design, R&D, production, and marketing. In 2009, Lilang became the first Chinese men's wear brand listed on the Hong Kong Stock Exchange, ushering in a new era of capital upgrading for Chinese men's wear brands.
Lilang has always adhered to the core brand concept of "simplicity but not simple." In 2000, Lilang pioneered the concept of "business men's wear," opening up new ideas for the Chinese men's wear industry. In 2016, it launched the trendy LILANZ Light Fashion (LESS IS MORE) series, successfully transforming into a consumer-centric, fashionable young brand.
Lilang's product strength lies in its international department leading fashion trends, its domestic team connecting with the consumer market, its fabric research institute focusing on yarn and fabric R&D as a core competitiveness, and its technical department's pattern and craftsmanship as the foundation for product development. For 32 years, it has consistently invested in product R&D.
Lilang has optimized and upgraded its channel layout, focusing on shopping center development and launching new retail projects. It operates synchronized and category-specific online sales on platforms such as Tmall and JD.com. Data from precise online traffic statistics and sales analysis is used for offline store development, enabling full integration of online and offline channels. By the end of 2018, Lilang's annual revenue reached 4.24 billion RMB, with 3,000 terminal stores across all provinces in China.
Lilang places great emphasis on talent recruitment and development. In 2012, it established an international R&D team and brought in several renowned designers from international brands: the chief designer of GIORGIO ARMANI men's wear, the design director of ARMANI EXCHANGE men's wear, and the design director of LEVI'S jeans, injecting fresh blood into the company. It also established school-enterprise cooperation with well-known domestic universities, regularly recruiting outstanding graduates and cultivating them through a series of training mechanisms to become the backbone of the company.