Serial System (Shenzhen) Co., Ltd.

Serial System was founded in 1988 and listed on the Mainboard of the Singapore Exchange in July 2000. Over the years, through close ties with suppliers and customers, Serial System has developed a comprehensive global business network. In 2013, Serial System celebrated its 25th anniversary and achieved the revenue target of SGD 1 billion, becoming the largest electronic component distributor on the Singapore Exchange. Serial System has more than 6,000 customers from different industries, such as consumer electronics, home appliances, industrial, telecommunications, electronics manufacturing services, automotive and medical industries. The company's major suppliers include Texas Instruments, ON Semiconductor, Avago Technologies, TE Connectivity, AMD and OSRAM Opto Semiconductors. Serial System has 58 offices and 10 logistics centers in Singapore, Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, the Philippines, South Korea, Taiwan, Thailand, the United Arab Emirates and Vietnam, with more than 1,000 employees in total. Serial System is one of the electronic distributors with the largest and most extensive sales network in the region. Close contact with partners enables Serial System to align with the goals of customers and suppliers, better understand their needs, thereby shortening time to market and response time, while also improving inventory management. While meeting their engineering and supply chain needs, Serial System has also become an indispensable and important partner on their road to success. Through providing design and other demand creation activities, Serial System adds value to electronic components, thereby also enhancing suppliers' component demand and customers' product development. Looking ahead, Serial System is entering a new chapter of development, with its core competitiveness continuously expanding, including finished product distribution. The current product range extends from lifestyle consumer electronics to home appliances, including IT accessories, photographic accessories, printer accessories, watches and clocks, as well as CPU, motherboards, hard disk drives and other products. In addition to expanding its product portfolio, Serial System is also expanding its distribution network to new markets such as Australia, the United Arab Emirates, Kazakhstan, Cambodia and Bangladesh. Through continuous progress, Serial System helps its partners improve their competitiveness in current and future markets.