Sony

Sony Corporation is one of the leading companies in the fields of consumer/professional audio-visual products, game products, communication products, and information technology worldwide. Its achievements in music, film, computer entertainment, and online business also make it a premier personal broadband entertainment company. The company's consolidated sales for the fiscal year ended March 31, 2010, were approximately USD 77.6 billion.

Aiming at a "global localization" operation strategy, Sony established its wholly-owned subsidiary, Sony (China) Co., Ltd., in Beijing in October 1996 to centrally manage and coordinate its business activities in China. The company is dedicated to investment in China's electronic information industry, product marketing, customer after-sales service liaison, and macro-management and extensive business support for Sony's various enterprises in China.

In recent years, the Sony Group has regarded the rapidly developing Chinese market as a top priority for future growth. Sony (China) Co., Ltd. will fully leverage the resource advantages of the Group headquarters to strongly build a comprehensive operation platform in China that integrates product planning, design, R&D, production, sales, and services to meet local development needs, bringing more high-value-added products and services to Chinese consumers.