China Resources Snow Breweries (China) Co., Ltd. was established in 1993 and is a professional beer company engaged in the production and operation of beer. Its headquarters is located in Beijing, China. By the end of 2018, China Resources Snow Breweries operated 80 breweries in China, with brands including Snow (SNOW) and more than 30 regional brands. In 2018, China Resources Snow Breweries achieved total sales volume of 11.28 million kiloliters; annual operating revenue reached 31.867 billion yuan, a year-on-year increase of 7.2%.
In January 2018, China Resources Snow Breweries was honored as the *** place in the beer industry in the '2018 (4th) China Customer Recommendation Index (C-NPS)'.
In March 2018, China Resources Snow Breweries' products 'Concept Hualian', 'Chunsheng', and 'Black Lion Jinjue' won the 'Qingzhuo Award' for new alcoholic beverage products of 2017 from the China Alcoholic Drinks Association.
In June 2018, the 15th 'China's 500 Most Valuable Brands' list was released by the World Brand Lab. The value of Snow Beer continued to maintain rapid growth, increasing by 12.8% compared with 2017, reaching 138.666 billion yuan, ranking 28th and keeping pace with other top Chinese brands.
In July 2019, the Fortune China 500 was released. China Resources Beer ranked 274th on the list with operating revenue of 31.867 billion yuan.
China Resources Snow Breweries (China) Co., Ltd. Jiangxi Sales Branch was established on April 1, 2009, and is responsible for the sales management of Snow Beer in Jiangxi Province. Up to now, its sales network has covered 89 administrative regions across Jiangxi Province.
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