Hetaojia

l Established in 2014, Hetaojia is now five years old and is a unicorn enterprise in the beauty industry.
l Five years ago, Hetaojia targeted the door-to-door beauty service sector, diving into the battlefields of O2O and successfully carving out a path. Five years later, by deeply participating in new retail, Hetaojia is attempting to forge a broader road to success.
l From its inception, Hetaojia adopted the mission of "Liberate artisans worldwide," using the innovative model of "Internet + door-to-door beauty services" to help artisans prosper.
l After the boom of beauty industry internet platforms, Hetaojia grew into a modern enterprise by adhering to its original aspirations and scientific management systems. Today, Hetaojia is accelerating its model evolution on all fronts.
l In March 2019, Hetaojia formed a strategic partnership with Tmall, announcing they would jointly explore new retail scenarios in the beauty industry. Subsequently, with new retail at its strategic core, Hetaojia, together with Tmall and Hema, launched new retail practices online and offline, achieving fruitful results.
l During the 515 Artisan Festival in 2019, sales increased by 232.2% year-on-year, order volume grew by 55%, number of shoppers rose by 49.2%, medical aesthetics sales increased by 358% year-on-year, nail art sales grew by 109.7%, and beauty treatment sales increased by 30.6%.
l On June 18, 2019, Hetaojia, in collaboration with Tmall Beauty and various beauty brands, launched a "Lazy Beauty" service that allows users to purchase door-to-door services without leaving home.
l During the Double 11 shopping festival in 2019, Hetaojia's sales increased by 153% year-on-year; in total, Hetaojia coordinated with 50 major beauty brands, with order volume exceeding 1.96 million.
l Five years ago, Hetaojia stood at the forefront of the door-to-door beauty service trend, becoming a pioneer. Five years later, Hetaojia continuously injects fresh blood of new retail into its platform, gradually creating a new trend of new retail + beauty industry. This not only scales up the platform's business volume but also drives the entire beauty industry to achieve a secondary evolution from standardization to industrialization.
l Covered services: nail art, eyelash extensions, beauty treatments, medical aesthetics, physiotherapy, body care, makeup and styling, hair styling, fitness, physical products... More categories to come!
l Covered cities: Beijing, Shanghai, Shenzhen, Hangzhou, Guangzhou, Chengdu, Chongqing, Nanjing, Wuhan, Tianjin, Xi'an, Suzhou... More cities are being expanded!
l Coverage: 40,000+ online artisans, 100+ million platform users.
For more recruitment information, follow the "Hetaojia Recruitment" official account.