Baicaowei

Baicaowei is a leading brand in China's leisure snack industry, focusing on the R&D, processing, production, trade, warehousing, and logistics of leisure foods. It is dedicated to leisure snacks, seeking delicacies from high-quality origins worldwide, exploring healthier leisure lifestyles and better user experiences throughout the entire chain, and reaching consumers infinitely through omnichannel.
With the mission of "Let more people eat safe and healthy food," and the role of "Preacher of food safety, explorer of industry models," Baicaowei focuses on consumers and continuously explores product solutions. It concentrates on the two core categories of nuts and dried fruits, constantly improving the supply chain for all-category leisure foods including meat, pastries, etc., currently with 1000+ SKUs of all-category snack products. It persistently innovates retail models, achieving full network coverage of e-commerce, supermarkets, new retail, distribution, and import/export, bringing better shopping experiences to over 140 million users and more consumers. In addition, Baicaowei has streamlined its logistics system, establishing 15 warehousing and logistics centers covering five major regions nationwide: East China, North China, Central China, South China, and Northeast China, setting a benchmark for modern intelligent logistics.
In June 2020, Baicaowei officially joined PepsiCo, becoming an independent business unit in the Asia Pacific region while maintaining independent brand operations.

Development History:
In 2003, the first Baicaowei physical store was founded in Hangzhou, China.
At the end of 2010, it officially entered Tmall, opening a new era of internet commerce and becoming a successful model for food industry O2O trials.
In 2014, Baicaowei invested 400 million yuan to build an all-intelligent complex spanning about 100,000 square meters - the Linjiang Base in Dadong, Hangzhou. This move, along with a 40 million yuan investment in advanced production lines, established a new benchmark for R&D and production intelligence in China's food industry.
In 2016, Baicaowei, together with Haoxiangni, launched its A-share listing.
In 2017, Baicaowei expanded into new retail, feeding back offline, using terminals to re-engage users, meticulously refine user needs, and rebuild the connections among people, goods, and venues, providing better snack consumption experiences.
In 2018, Baicaowei launched its "Explosive Product Strategy." The super hit product No. 001 - Daily Nuts was officially released, with new packaging achieving sales exceeding 100 million yuan within three months, topping the daily nuts category sales chart, and reaching 400 million yuan in sales in 2018.
In 2019, Baicaowei returned to offline channels, and "Baicaowei Snack Boutique" officially opened, redefining snack stores with product transparency and pricing transparency, taking steps to advance the "order anytime, buy with confidence" omnichannel initiative.
In 2020, Baicaowei joined PepsiCo, a global food and beverage company, as an independently operated business unit in the Asia Pacific region.
In 2022, Baicaowei completed its vertical brand transformation, focusing on nuts and dried fruits, aiming to become the preferred healthy snack brand for young people.
In the future, Baicaowei will continue cultivating all-category delicacies, leveraging strong R&D, supply chain, logistics chain, and new retail foundations, to lead China's leisure food industry into a new landscape, realizing its vision of "becoming a food enterprise respected worldwide."

We will provide for you:
(1) Comprehensive training system: pre-job essentials, on-job skill application, and career development stage training.
(2) Broad career development paths: tailored 'Y'-shaped dual promotion channels for specialization and management based on your strengths.
(3) Competitive compensation: industry 75th percentile level and challenging salary broadband.
(4) Vibrant cultural activities: specific holidays, employee gatherings, birthday parties, annual meetings, travel, and more.
We sincerely invite you to join the Baicaowei family, where you can define the taste of the world!