Hunan Times Post Magazine Co., Ltd. is a wholly-owned subsidiary of China Post Group Corporation, one of the first demonstration enterprises for cultural system reform in Hunan, and a leading media brand in Hunan. The company has basically built the "Times+" all-media platform, with main businesses including the "Times Post Magazine" series of periodicals, "two micros and one client" (WeChat, Weibo and mobile client), WeChat official account hosting, WeChat live streaming, internet technology development, derivative book publications, and cultural and creative product research, development and sales.
In an era of rapid internet development, relying on its independent, unique and original content, "Times Post Magazine" has strengthened its core competitiveness, enabling its circulation to soar against the trend. Since its redesign in 2005, it has achieved 13 consecutive years of growth. In particular, its average issue circulation exceeded one million for two consecutive years in 2017 and 2018. In 2018, its average issue circulation reached 1.15 million copies, continuing to lead national paper media circulation and ranking among the top in China's postal-distributed periodicals. The company's "two micros and one client" content dissemination, WeChat official account hosting, WeChat live streaming, cultural and creative product research and development, event planning, Moments advertising and Times Think Tank projects, relying on the "Times+" all-media platform, have achieved comprehensive and deep integrated development of traditional media and emerging media.
After more than ten years of unremitting efforts, Times Post Magazine Company has continued to grow in scale, expand its influence and enhance its brand. It has received earnest care from relevant departments such as the Publicity Department of the Communist Party of China Central Committee, the China Periodicals Association, the Publicity Department of the CPC Hunan Provincial Committee and the Hunan Provincial Administration of Press, Publication, Radio, Film and Television. It has successively won many honors, including "China Top 100 Newspapers and Periodicals", "China Top 50 Periodicals", "China Post Best-Selling Periodical", "China's Most Beautiful Periodical", "Hunan Double Top Ten Periodicals", "Hunan Most Influential Periodical", "First Prize of Hunan Excellent Publications Award", "Advanced Unit in Hunan Cultural System Reform", "Hunan Digital Publishing Transformation Demonstration Unit", and "Hunan Publishing Government Award".
Times Post Magazine Company innovates in reform and develops through innovation. At present, following the approach of continuing to become larger, stronger and better, the company has carried out transfer cooperation with some periodicals, established WeChat operation alliances with many industries, rolled out cultural and creative design and production services with postal enterprises across the country, and fully connected with the capital market. A strategic development pattern of "platform-based content dissemination, group-based periodical development, and base-based postal cultural media" is taking shape.
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