[Summary] Focused on operating fashionable fine Hunan cuisine, targeting young w
The Yuanwei Group was established on January 8, 2014. It is a large catering group company operating multiple brands, spanning multiple regions, with nationwide chain stores.
Yuanwei, meaning "originally tiny," symbolizes the arduous journey of a company growing from small to large, from weak to strong; it also signifies the growth and development process of every colleague and partner, from immature to mature. The spirit of Yuanwei is a spirit of entrepreneurship. No matter how high the company develops, we must always remember the hardships of entrepreneurship, maintain our entrepreneurial nature, and carry forward the precious entrepreneurial spirit. We adhere to the business philosophy of "scientific management," uphold the corporate values of "being a model of scientific management, a model of fine quality, and building a long-lasting brand," and strive unremittingly toward the group goal of "becoming a pioneer in the industrialization transformation of the catering industry."
Currently (as of March 2014), the Yuanwei Group operates five brands under Chinese restaurants and casual fast food, namely: Wang Xiang Yuan, Bai Chun Yuan (Southern-style noodles and noodle soup), Wang Chi Sichuan Cuisine, Xian Shi Su, and Man Xiang Xiao Guan. There are currently 71 directly operated branches.
The Wang Xiang Yuan brand was established in 2002, specializing in mid-range fine Hunan cuisine. As the flagship brand of the group, Wang Xiang Yuan has grown into a well-known and leading brand in the industry with a good reputation and maturity, currently with 55 directly operated stores.
Bai Chun Yuan (Southern-style noodles) is the second brand independently created by the company. It primarily operates Hunan-style specialty noodles and, after a difficult start-up period, its development is now promising, with 5 directly operated stores.
Wang Chi Sichuan Cuisine is its Sichuan cuisine brand, with a continuously rising market share and good growth momentum. It is expected to become the second major supporting brand after Wang Xiang Yuan, currently with 7 directly operated stores.
Xian Shi Su is currently in a stable expansion phase, with 1 operating store.
Man Xiang Xiao Guan, a café-style casual dining concept, opened its first store on January 10, 2014. As a newly created brand, it has received favorable market and customer feedback upon launch and has unlimited growth potential. It currently has 3 operating stores.
Since its establishment in 2002, after 12 years of arduous entrepreneurship and rapid market development, the Yuanwei Group was officially announced on January 8, 2014. We will stand on the group company's new platform to meet challenges and stand out in increasingly fierce competition. We Yuanwei people will take the initiative to seek innovation and breakthroughs. While achieving performance growth in the stores and brands under our management, we will actively explore new models so that the brands can expand rapidly, store performance can be high, and employee compensation can also be high, forming a virtuous cycle. We will recruit more partners who are motivated, promising, professional, dedicated, capable, and hardworking, providing competitive salaries and good development space for new partners, and build a team that continuously learns, grows, challenges limits, and pursues excellence.
The Yuanwei Group will continue to grow at a high speed. We look forward to your joining and outstanding performance.
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