Huipei Tong

Founded in 2013, China Commerce Huimin is a national demonstration unit of modern service industry, a leading B2B smart supply chain brand in the fast-moving consumer goods (FMCG) sector in China, and also a pioneer and practitioner of the "Internet + Entity + People's Livelihood" model. Embracing the digital era, China Commerce Huimin, based on community supermarkets (convenience stores) nationwide, integrates FMCG supply chain resources, promotes industrial upgrading and integration, and builds a new community ecosystem.
Currently, China Commerce Huimin's business covers 23 provinces, municipalities, and autonomous regions including Beijing, Tianjin, Jinan, Shanghai, Hangzhou, and Guangzhou, serving over 680,000 community merchants and enterprises and institutions, with a market value exceeding 15 billion RMB. It has been successively rated as a Deloitte China Top 50 High-Tech High-Growth Enterprise, a Zhongguancun Unicorn Enterprise, a Ministry of Science and Technology Unicorn Enterprise, a Hurun Global Unicorn Enterprise, and a Ministry of Commerce National Supply Chain Innovation Enterprise, and has been included in the "CB Insights Global Unicorn Enterprise" list for four consecutive years.
While growing rapidly, China Commerce Huimin has gained favor from domestic capital, securing 50 million RMB in angel round financing in 2014, nearly 600 million RMB in Series A financing in 2015, 1.3 billion RMB in Series B financing in 2016, and 1.6 billion RMB in Series C financing in 2019, repeatedly setting financing scale records in the FMCG B2B e-commerce field.
Driven by technology to innovate the FMCG supply chain system, China Commerce Huimin, based on community supermarkets (convenience stores) nationwide, relies on six upgrading models: supply chain upgrading, product upgrading, service upgrading, financial upgrading, technology upgrading, and brand upgrading. Through three major business segments: B2B, B2C, and B2F, it enables brand owners, distributors, warehousing and logistics, and community supermarkets (convenience stores) to collaborate efficiently, improve supply chain efficiency, reduce costs, and promote digital upgrading across the upstream, midstream, and downstream. It also fully exploits the resource advantages of community supermarkets (convenience stores), expands store service scope, empowers "small stores" to become community comprehensive service centers, builds a service system of digital + channel + supply chain platform, and creates a new ecosystem of community consumption and services.

B2B (upstream) - Smart supply chain platform "Huixiang Cloud Warehouse".
It provides tens of millions of brand owners and distributors with full-industry-chain transformation and upgrading solutions covering procurement, sales, marketing, and distribution. It helps brand owners achieve channel digitalization, enabling policies to reach terminals directly, new products to be quickly distributed, and subsidies to be accurately issued. It helps distributors expand business categories, enhance competitive advantages, and solve pain points such as high warehousing and distribution costs, low efficiency, labor shortages, and difficult capital turnover. Through Huixiang Cloud Warehouse, distributors' SKU numbers multiply, and product satisfaction reaches over 95%. Through intelligent management systems and data-driven operation systems, it can activate distributors' product and warehouse resources, expand commodity circulation channels, achieve efficient distribution, and increase utilization of idle warehouses. At the same time, Huixiang Cloud Warehouse implements a unified distribution model, ensuring T+1 delivery and 99% delivery success, reducing logistics costs and product loss for distributors, and improving distribution timeliness.

B2b (downstream) - Community supermarket (convenience store) ordering services + brand upgrading services.
The ordering APP under China Commerce Huimin, "Huipei Tong", is positioned as a one-stop ordering platform for community supermarkets (convenience stores). It collaborates with brand owners and distributors to offer over 40,000 SKU product selections covering leisure and health products, grains, oils and seasonings, beverages and dairy products, instant food, daily chemical and general merchandise, alcoholic beverages, low-temperature foods, and on-site prepared items. At the same time, China Commerce Huimin, in partnership with the agricultural wholesale market - Xinfadi Market, launches high-quality, safe, and affordable fresh fruits and vegetables. Moreover, China Commerce Huimin uses ordering via "Huipei Tong" as an application window to provide financial services to community supermarkets (convenience stores), helping them solve capital problems.
In terms of brand upgrading services, China Commerce Huimin leverages its corporate advantages in products, operations, logistics, and systems to help community supermarkets (convenience stores) facing competitive pressure and operational bottlenecks upgrade into "Haijia Convenience" branded chain convenience stores, thereby improving their business environment, product and operational capabilities, and boosting their income levels.

B2C - Community comprehensive convenience store brand "Haijia Convenience".
It creates a favorable community shopping environment for people's livelihoods, enhances residents' shopping experience, and builds a third space for community residents. At the same time, relying on China Commerce Huimin's supply chain, "Haijia Convenience" collaborates with numerous brand merchants, allowing residents to not only enjoy regular and rich convenience store product selections but also solve three meals a day in the store, purchase fruits and vegetables, common household medicines, emergency supplies, brand annual new products, co-branded products, and brand commemorative products without leaving the community. They can also send and receive parcels, participate in public welfare and party affairs work, handle financial business, and participate in brand-related activities, enhancing convenience, comfort, and happiness in life.

B2F - Community one-quarter-hour family shopping and life service station "Duiya".
It selects quality merchants to provide community families with cost-effective product choices and comprehensive and meticulous life services. Duiya collaborates with well-known brands such as Guangming, Junlebao, Mengniu, and Yili to provide community residents with higher-quality and fresher dairy products. Relying on a powerful micro-logistics system for rapid direct distribution to communities, it meets the high-frequency dairy product needs of community residents and builds a one-stop community dairy rapid distribution network in China. At the same time, "Duiya" advocates new environmental protection consumption and offers recycling services; recyclables can be exchanged for "Duiya Environmental Protection Gold" for further consumption on the platform, contributing to the development of community environmental protection.