LiYun Auto Finance

In 2015, Meili Finance, an internet financial platform focusing on consumer finance, announced that it had obtained a Series A financing of US$65 million, led by Bertelsmann Asia Investments, followed by 6 funds including Morningside Venture Capital, Guangxin Capital, Wacai, and strategic investors.

Meili Auto Finance, a brand and wholly-owned subsidiary of Meili Finance, namely LiYun Auto Consulting Services (Shanghai) Co., Ltd., was established in Shanghai, China, operating automotive financial products and service consulting, creating a new model combining internet finance and automotive finance in China. Its business covers 27 provinces and more than 200 cities nationwide, providing consumers with loans for used and new car purchases with terms ranging from 1 to 3 years. LiYun Auto Finance's auto consumer loan products have a large credit range in the industry; a wide range of vehicles acceptable for installment; and the simplest procedures.

LiYun Auto is a professional, dynamic, and dream-driven team, with experts in sales, marketing, risk control, asset management, operations, finance, and human resources. Core management personnel all have more than ten years of experience in the automotive finance field, with rich resources of dealer partners, advanced business models, and connections. LiYun will uphold the values of customer first, passion, openness, integrity, teamwork, and embracing change, helping consumers to access more and better auto installment products, and helping auto dealers to make their capital and inventory more efficient. It will continue to help clients create a better life through financial services.