Founded in 1996, Jinhui Group Joint-stock Co., Ltd. is a large real estate development enterprise group with real estate development, property management and property leasing as its main businesses. It holds a national first-class real estate development qualification and ranks among China's top 36 real estate development enterprises. Over the 22 years since its establishment, Jinhui Group has adhered to the development strategy of "national layout, regional focus, and city leadership," with business rooted in China's economically developed and high-growth potential regions such as the Yangtze River Delta, central and western China, and the Bohai Rim region. It has cultivated key cities including Beijing, Shanghai, Hangzhou, Suzhou, Nanjing, Fuzhou, Changsha, Zhengzhou, Wuhan, Chongqing, Xi'an, Shenyang, Hefei, and Chengdu, and has grown into a national brand developer focused on developing quality residential properties. At the same time, Jinhui Property, a gold-medal property management company with national first-class qualifications, provides quality residential services to homeowners and customers. Its cumulative development scale is nearly 20 million square meters, with nearly 100 projects developed and property management area exceeding 15 million square meters. In years of operation, Jinhui has adhered to a business strategy of rapid development, rapid sales, reasonable pricing, and obtaining fair returns through professional capabilities. In mature locations of central cities, it focuses on developing mainstream residential products for first-time buyers and first-time upgraders, as well as community supporting facilities. Its project brands such as "Mingzhu Series, Yun Series, and Youbu Series" are recognized and loved by urban consumers. In 2016, Jinhui placed greater focus on improving product power and building premium product lines, emphasizing comfortable innovation, and created "Youbu Series" products such as Youbu Garden, Youbu Avenue, Youbu Waterfront, and Youbu Xuefu that cater to the main young and middle-aged customer groups in cities, as well as "Mingzhu Series" benchmark products focused on core locations of first-tier cities, continuously strengthening its competitive advantage in the residential industry. In 2017, Jinhui Group launched the "Yun Series," a comfortable improvement-oriented product line, completing a full life-cycle product line layout to meet various housing needs including first-time purchase, improvement, and high-end. Jinhui Group has always taken "Shining Life Dreams" as its mission and pursued the business vision of "Building Quality Benchmarks, Creating a Century-Old Real Estate Enterprise." It has been ranked among China's top 40 real estate enterprises by sales area and top 50 by sales amount for six consecutive years, and has won honorary titles such as "2018 China Real Estate Development Enterprise Comprehensive Strength Top 36," "2018 China Real Estate Development Enterprise Comprehensive Development Top 10," and "2018 China Real Estate Brand Value Excellence List Top 12." Jinhui Group has grown and developed while honoring its corporate social responsibility, donating over 200 million yuan cumulatively to public welfare causes. Jinhui Group has always adhered to the corporate spirit of "accumulating strength and keeping a low profile, forging ahead with determination, creating with wisdom, and innovating for change," maintaining sustained and steady healthy development, continuously enhancing core competitiveness, and continuing to expand brand influence, providing high-quality living experiences for the main urban customer groups and building quality life with care. Growing together with the city, shining together.
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