General Trading Group

Chongqing Zhongbai General Trading Electric Appliance Co., Ltd. (Chongqing Department Store Electric Appliance Business Division) has over 60 years of history in electric appliance operations, currently comprising three well-known electric appliance brands: "General Trading Electric Appliances", "Chongqing Department Store Electric Appliances", and "New Century Electric Appliances", with its operational strength ranking first in the western region. Its parent company, "Chongqing Department Store Building Co., Ltd.", is a leading retail enterprise in southwest China and the first commercial listed company in Chongqing, ranking among the "National Top 100 Retailers" for 14 consecutive years, and ranked 178th in the Fortune China 500 in 2015. In addition, "Chongqing General Trading (Group) Co., Ltd.", as the holding company of "Chongqing Department Store", is one of the large circulation enterprises key to national cultivation, ranking among the China Enterprise 500 for 15 consecutive years and 8th in the China Chain Top 100. In 2016, it achieved sales revenue of nearly 60 billion yuan and profits and taxes exceeding 1.5 billion yuan. As of the end of 2016, the group possessed total assets of over 20 billion yuan, employed 100,000 people, operated approximately 350 outlets, and had a business area exceeding 2 million square meters. Chongqing Zhongbai General Trading Electric Appliance Company currently operates two platforms: retail and wholesale, with more than 50 stores, 150 cooperative brands of well-known domestic and international home appliances, and a business area of nearly 200,000 square meters; it also owns four wholesale platforms for brand agencies, 12 brands and affiliated companies, and 19 agency brands, with over 10,000 product varieties and nearly 10,000 employees.