Xinghualou

Shanghai Xinghualou (Group) Co., Ltd. is a large enterprise group with specialty catering, brand food processing, and modern hotel industry as its core businesses. The company operates a number of renowned catering brands, including Xinghualou, Xinya Cantonese Restaurant, Gongdelin, Shen Dacheng, Xiaoshaoxing, Yangzhou Restaurant, Hongchangxing, Yanyunlou, Wufangzhai Dim Sum Shop, Laozhengxing, De Da Western Restaurant, Dexing Noodle House, Laobanzhai, Xiandelai, as well as Nanyang Xinya Grand Hotel (five-star) and the Class A office building Hongxiang Tower. Xinghualou Group always adheres to the development philosophy of inheriting tradition and integrating fashion. After years of continuous growth, its scale and operating efficiency rank among the forefront of the catering industry, enjoying a high reputation and certain influence in the catering industry in Shanghai and even the whole country. It has been awarded the "Top Ten Catering Brand Enterprises in China" and "Top 100 Catering Enterprises in China" by the Ministry of Commerce of the People's Republic of China. The group and its subordinate enterprises have won about 200 honorary titles. Xinghualou's annual "Trademark" and "Chinese Product", and Xinya Cantonese Restaurant have won the annual "Trademark". Xinghualou, Xinya, Gongdelin, Xiaoshaoxing, Shen Dacheng, Hongchangxing, Yanyunlou, Dexing Restaurant, and Laozhengxing have won the "Shanghai Trademark". Gongdelin's vegetarian technique was awarded the "Intangible Cultural Heritage" honorary title. In recent years, facing the growing market demand, in order to expand the scale and capacity of the group's food industry, the group has invested in building two food industry bases of 80,000 square meters (including four food factories: Xinghualou, Xinya, Gongdelin, and Shen Dacheng, and large modern warehousing and logistics distribution centers), and opened nearly 800 specialty food chain stores (counters). The sales network covers all districts and towns in Shanghai, radiates to the Yangtze River Delta region, forming a modern operation model with large-scale food industrial production, networked marketing, and serialized products. Every Mid-Autumn Festival, the total sales of mooncakes from Xinghualou, Xinya, and Gongdelin account for half of the Shanghai mooncake market. The sales of the group's food industry account for nearly 60% of the total sales of the group, becoming the most important pillar industry of the group. The five-star hotel invested, built, and managed by the group, Nanyang Xinya Grand Hotel, currently ranks among the top high-star hotels in Shanghai. Hongxiang Tower, positioned as a city source and business landmark, has become a high-quality, high-intelligence Class A office building in the central urban area of Shanghai. In the future, the group will adhere to the purpose of maintaining brand characteristics, developing product advantages, and strengthening corporate brands, adhere to the development direction of popularization, deeply explore corporate culture, and accelerate product structure adjustment. Taking thinking changes, popular transformation, and product innovation as breakthroughs, accelerate the transformation and quality improvement of the catering industry, use innovative development thinking to promote the chain development of catering and the cross-regional development of the food industry, and elevate the core competitiveness and economic scale of the enterprise to a new height!