Beijing Daoxiangcun

【A Century of Heritage, Carrying Forward the Legacy】 From 1895 AD, when Jinling-born Guo Yusheng settled at Qianmen Guanyin Temple, to 1983 when the old manager Liu Zhenying bravely shouldered the responsibility and painstakingly resumed operations in a small alley, and to the current leader Bi Guocai who continues the legacy and opens a new chapter of development, "Beijing Daoxiangcun" has passed on its heritage through a century in the capital.【* Rapid Development】 Today, having been restructured into a food limited liability company, "Beijing Daoxiangcun" leads the healthy development of China's traditional food industry with a steady and rapid growth momentum. Its modern production base is located in the Beiqijia Town Science and Technology Park of Changping District, covering an area of 200 mu (about 13.3 hectares) with a construction area of 150,000 square meters. It produces specialty foods such as pastries, meat products, frozen foods, mooncakes, yuanxiao (glutinous rice balls), and zongzi (rice dumplings), encompassing 16 major categories and over 600 varieties. As of July 2018, the company operates 196 chain stores and one logistics distribution center. In the Beijing market, it has set up over 400 sales counters in major supermarket chains. In external markets, it covers 11 provinces, 3 autonomous regions, and 1 municipality directly under the central government, with a total of 455 outlets, including 180 distribution stores and 275 distribution counters. It has successively received honors such as "Outstanding Enterprise of the National Food Industry," "China Time-honored Brand," "Beijing Well-known Trademark," "Top 100 Enterprises of China's Food Industry," "Top 10 Strong Enterprises in Key Industry (Pastries)," "Beijing Top 10 Commercial Brand Gold Award," "Beijing Quality Award," "Beijing Famous Brand," "Capital Labor Award," "National May Day Labor Certificate," "National Model Harmonious Labor Relations Enterprise," and "High-tech Enterprise."【Inheriting the Essence, Quality as the Guideline】 Beijing Daoxiangcun consistently adheres to its corporate mission of "Promoting Chinese food culture, bringing delicacy, health, and happiness to everyone." While inheriting the essence of the traditional business model of "integrating factory and store, self-production and self-sales," it has explored a development model of "one entity with two wings, industry and commerce interacting"—with Daoxiangcun as the main entity, focusing on both food processing and commercial sales, which interact to build the brand. Product quality is the lifeline of the enterprise. As early as 2002, Beijing Daoxiangcun passed the certification of three systems: quality, environment, and food safety. In 2005, as a demonstration enterprise, it took the lead in the national traditional pastry industry to pass the certification of the latest standard ISO22000 food safety management system. In 2015, Beijing Daoxiangcun passed the energy management system certification. In January 2010, the Beijing Daoxiangcun Testing Center became the first in the national baking industry to pass the CNAS laboratory accreditation by the National Accreditation Commission, implementing full-process quality monitoring from raw material procurement to product delivery.【Singing to the Nation, Eyeing the World】 Beijing Daoxiangcun will continue to build its core competitiveness with the business philosophy of "Integrity as the Soul, Quality as the Guideline," gradually expand the national market, and strive to bring classic foods imbued with traditional Chinese culture to the world, showcasing the charm of China!【Facts about "Beijing Daoxiangcun"】 1. The first enterprise in Beijing to pass the pastry QS certification. 2. One of the drafters of the national standard GB/T19855-2015 for mooncakes, GB/T20977 general rules for pastries, and GB/T23500 national standard for yuanxiao. 3. The handmade crafting technique of Beijing-style mooncakes has been included in the fifth batch of Intangible Cultural Heritage items of Dongcheng District.