Guotai Junan Securities Co., Ltd. Chongqing Minsheng Road Securities Business Department

I. How to choose a securities company: Many friends who want to work in securities will visit several companies to learn about hiring, but they are not clear about how to choose a securities company in a way that is most beneficial to future development. Below I will explain in detail the most important aspects of choosing a company for friends determined to work in securities:
1. The stability of commissions and the level of commission ratios at a securities company: Many friends think that what should be chosen most is the level of commission, or base salary, or other benefits. In fact, securities work is basically marketing-oriented, and the largest source of income in marketing is performance commissions, so commissions are what require the most attention in securities marketing. Some friends may say that the level of commission is what matters most. I do not deny the importance of the commission level, but from my many years of experience, more than 80% of brokerages in Chongqing have changed commission rates. For example, when you first interview, they tell you a certain rate, but when they see you grow strong and earn tens of thousands a month, many brokerages will try every means to lower your commission ratio, or assign you difficult high targets to indirectly reduce your income. This leaves you in the painful choice of whether to switch jobs or stay. You should know that every time you change jobs, not all clients will follow you, so each job change causes a loss. Therefore, friends should ask through various channels or ask veteran employees whether commission ratios change frequently. Put the stability of commissions ahead of the level of commissions. Let me use specific data to illustrate: if securities company A's commission ratio is 5% higher than company B's, but its stability is worse than company B's, then you should definitely choose company B, which is more stable.
2. The level of a securities company's platform is also an important factor in choosing a securities company. The so-called marketing platform is the comprehensive strength you use to carry out marketing work at the securities company. In simple terms, the platform is the securities company's brand reputation, the comprehensive strength of its various businesses, and so on. To put it directly, choose a large brokerage with strong comprehensive strength. Strong comprehensive strength means many business outlets across the country, making it convenient for clients to open accounts and receive services; research reports, professional technical support, hardware channels, margin financing and securities lending, and other innovative businesses will all lead weaker brokerages. Many economically powerful people in China like brand consumption, so when a brokerage with high brand awareness and brand reputation is placed before clients alongside an unknown brokerage or one with poor brand reputation, clients will basically choose the former. Therefore, if you work in securities, the level of the marketing platform will have a great impact on your long-term work in the future.
3. The environment of securities work. The environment I refer to is mainly the human environment; other hardware environments are now becoming more similar among brokerages. Moreover, most clients do not come to the site to trade. Therefore, the hardware environment is not the most important. The human environment is the influence of colleagues, superiors, corporate culture, and so on on your work after you join the company. Generally, securities companies now implement team management models. Whether it is the client manager system, investment advisor system, or marketing manager system, in fact they are all teams or disguised team management models. Then the team leader or regional manager who leads the team is the leader you directly interact with. As the saying goes, "the power of a team is infinite." Although securities often relies on distinctive individual heroism, do not ignore the support and influence of the team. When you go for an interview and a leader interviews you, please do not forget that you are also interviewing your team and regional leader. Mainly look at two aspects: first, whether his professional ability can support your future client marketing, especially when negotiating with knowledgeable major clients; second, whether the team atmosphere he creates suits your personality.
The above three points are the most important places for friends preparing to work in securities to examine when applying to a securities company. Let me still use quantified data as an example: for the above three points, if quantified by base salary, each point is worth 300 yuan. That is to say, if a brokerage is better by one point in the above areas, it is worth choosing even if its base salary is 300 yuan lower. If quantified by commission ratio, one point is worth 3% in commission ratio. If a brokerage is better by one point, it is worth choosing even if its commission ratio is 3 points lower.
Other aspects, such as the company's support for marketing, the company's training and promotion channels, and so on, can all be investigated and understood according to your own plan.
In addition, at present, among dozens of brokerages in Chongqing, there are mainly two models in salary structure and rewards and punishments. One is like Ping An Insurance Company, continuously recruiting people, but also continuously losing them. The main features of this model are relatively good basic benefits, but heavy tasks, low commissions, and frequent large deductions of commissions when monthly targets are not met, thus forcing you to go full speed every month to complete increasingly high target goals. Most brokerages headquartered in Shenzhen use this model. The other model has relatively ordinary basic benefits, but very high commissions. As long as you can generally produce long-term performance, commission income will not be tied to your performance in a certain month or period. That is, you will not have your commission deducted because you failed to complete a target in a certain month or period. Brokerages headquartered in Shanghai mostly adopt this model.
Below is Chongqing Guotai Junan Securities Company Manager Wang praising his own melons, selling his own melons and boasting. Hehe, actually I am not boasting, because what I say is all real:
II. Why choose our Chongqing Guotai Junan Securities Company:
1. The commission ratio of our Chongqing Guotai Junan Securities Company is the most stable and highest in all of Chongqing. Up to now, it has been five years as the economic business management department, and the commission ratio has never changed in any form. Our Chongqing Guotai Junan Securities Company has more than 200 business departments nationwide, and all work contracts are in one format. One move affects the whole body (thousands of people), so objectively it is also difficult for us to change arbitrarily. In this respect, among the 140 securities companies or business departments in all of Chongqing, it is estimated that 90% have not achieved this.
2. The comprehensive strength of our Chongqing Guotai Junan Securities Company ranks among the top in the country, and its brand value ranks first among brokerages. From 2004 to 2009, it ranked first in brand value among Chinese securities companies in the World Brand Lab for six consecutive years. It was the first and only securities company to enter the top 100 Chinese brand values. In 2010, with a brand value of 8.394 billion yuan, in the fifth "China's 500 Most Valuable Brands" evaluation, our Chongqing Guotai Junan Securities Company ranked first among securities companies for the seventh consecutive year. Our Chongqing Guotai Junan Securities Company's research institute is called the Whampoa Military Academy for researchers and fund managers. Everyone can open the number of accounts opened at our Chongqing Guotai Junan Securities Company by private equity institutions and fund companies to prove the attractiveness of our research institute. Such research strength is something ordinary brokerages cannot possess. You can use these company resources to serve clients and provide strong support when competing for clients, especially VIP clients and institutional clients. And your clients will also enjoy the most powerful research results in the securities industry.
3. Our Chongqing Guotai Junan Securities Company is among the first batch of six pilot brokerages for margin financing and securities lending. Stock index futures also made us member No. 1 of the China Financial Futures Exchange. Corporate bonds, IPO, New Third Board, tax reduction for major and minor non-tradable share reductions, and so on are all strongly needed by VIP clients. In these innovative businesses, our Chongqing Guotai Junan Securities Company is a participant in standard setting, so we can obtain priority pilot rights as part of the first batch. I believe that in the future, our Chongqing Guotai Junan Securities Company will be able to seize more innovative businesses ahead of other brokerages and provide them to clients at the first opportunity.
4. Chongqing Guotai Junan Securities Company headquarters has 9 business departments. We are now recruiting at headquarters. No matter where your clients open accounts within Chongqing, they are all your clients, avoiding the trouble in other brokerages where you must open accounts at the business department where you work. Moreover, our Chongqing Guotai Junan Securities Company has already opened nationwide unlimited online account opening services. That is to say, your clients from other provinces and places do not need to come to Chongqing to open accounts themselves. They can open accounts directly online or by mobile phone, or complete account opening at the local Guotai Junan Securities business department and still be counted as your clients. The number and layout of more than 200 business departments across the country may be convenience that other brokerages cannot provide.
5. Our Chongqing Guotai Junan Securities Company is one of the only full-license brokerages. That is to say, as long as an account is opened, clients can buy and sell all securities investment products through our account, such as all funds and bonds.
6. The Junhong Wealth Club launched by our Chongqing Guotai Junan Securities Company is called the top service brand in the national securities industry. Your clients will enjoy the diamond quality of the Junhong Club: "Enjoy life together without end," such as dedicated trading channels, trading volume exchanged for various gifts including loose diamonds, high-end member gatherings, practical speeches by economists and headquarters institutional department trading experts, and the most timely research reports, various hobby and entertainment activities, and so on, allowing clients to satisfy social and hobby activities beyond stock market investment.
III. Why choose the Jin Qilin team: 1. Our team's goal is to reach an average annual income of 100,000 yuan per person within 3 years. 2. The qilin, together with the dragon, phoenix, and turtle, are called China's four great divine beasts. The qilin represents auspiciousness and benevolence, so my team requires everyone to have the thought of sincerely serving clients, bringing auspiciousness and fortune to clients, and being loyal and dutiful.