Guojin Culture Industry Co., Ltd.

Guojin Gold Joint-Stock Co., Ltd. (hereinafter referred to as "Guojin Gold") was established in 2008. It is a joint-stock company integrating the research and development, design, production, and sales of precious metal artworks, with a registered capital of RMB 360 million. Headquartered in Beijing, it has over 200 branches across the country and employs nearly 3,000 people, with annual sales of approximately RMB 3 billion. The company has built three innovative precious metal art factories, five professional new technology laboratories, and one industrial base in Beijing, Shenzhen, and Guangdong, covering an area of nearly 200,000 square meters.
Since its inception, Guojin Gold has successively served as a standing director unit of the China Gold Association, a standing director unit of the China Gems and Jewelry Trade Association, a member unit of the National Gold Standardization Technical Committee, a comprehensive member of the Shanghai Gold Exchange, a standing director unit of the China Industry-University-Research Collaboration Promotion Association, and a director unit of the China Industrial Design Association. It has established long-term and stable strategic cooperative partnerships with the Palace Museum, Shanghai Mint Co., Ltd., Shenyang Mint Co., Ltd., and China Banknote Printing and Minting Corporation. Since 2009, Guojin Gold has initiated nationwide cooperation with commercial banks in the precious metal field, successively entering the precious metal sales systems of national commercial banks such as Bank of China, Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China, Bank of Communications, China Merchants Bank, China Minsheng Bank, China Guangfa Bank, Shanghai Pudong Development Bank, Postal Savings Bank of China, and China CITIC Bank, as well as many city commercial banks. Since 2015, Guojin Gold has focused on developing local banks, successively cooperating with more than ten local banks such as Bank of Ningbo, Bank of Jiangsu, Bank of Nanjing, Beijing Rural Commercial Bank, and Bank of Shanghai. Relying on the extensive business network of various banks across the country, Guojin Gold has built a precious metal marketing and service network covering more than 30 provinces, municipalities directly under the central government, and autonomous regions, connecting over 300 cities and regions nationwide.
From the very beginning of its involvement in the art gold field, Guojin Gold has strived to practice the product concept of "extraordinary craftsmanship, perfect quality," focusing on customer experience and designing and planning products around the concepts of inheritance and use. It has gradually established a product segmentation system consisting of five major series: the Heirloom series, Peace series, Wedding series, Zodiac series, and Guojin Customization series. Among them, from a cultural perspective, it covers themes such as wine culture, tea culture, blessing culture, Buddhist culture, happiness culture, zodiac culture, festival culture, and commemorative culture; from a functional perspective, it includes practical vessel types such as food vessels, wine vessels, tea vessels, blessing vessels, play vessels, and combined vessels, meeting the diverse needs of various customers. In addition, the Guojin customization consultant team, with many professional design talents, provides one-on-one professional customization services for individual and corporate customers, helping each customer realize their gold dreams and create a quality life.
Guojin Gold takes as its corporate mission "to revive the brilliance of gold, create a gold-quality lifestyle, turn gold into heirlooms for thousands of households, and make the world a better place," advocating the concept of integrating art gold into daily life. It is committed to combining cultural creativity with new technology research and development, and continuously innovates and strives in research and development innovation, team building, marketing services, and marketing system development, forming unique competitive advantages and winning the love and recognition of consumers and partners. In recent years, Guojin Gold has successively received many honors and qualifications, including: at the Beijing International Financial Expo held from 2009 to 2015, it won the "Most Trusted Precious Metal Brand by Consumers" award for seven consecutive sessions; in 2011, it was awarded as the precious metal licensed producer and retailer of the World University Games, the exclusive precious metal licensed producer and retailer of the 7th National City Games, and was approved as the licensed precious metal producer and retailer for the 2014 Nanjing Youth Olympic Games; in 2013, it passed ISO9001 quality management system certification, CHSAS 18001 occupational health and safety management system certification, and ISO14001 environmental management system certification; in December 2013, due to its outstanding contributions in cooperative innovation and independent innovation, it was awarded the "2013 China Industry-University-Research Cooperative Innovation Award" and the "China Industry-University-Research Cooperative Innovation Achievement Award" by the Ministry of Science and Technology and the National Science and Technology Awards Office; in February 2014, it received the "National Advanced Collective in the Gold Industry" commendation issued by the Ministry of Human Resources and Social Security; in October 2014, it was awarded the title of "Top Ten Units for Integrity Management and Service in China's Jewelry Industry" by the China General Chamber of Commerce; in November 2014, it was awarded the title of "China Industry-University-Research Cooperative Innovation Demonstration Enterprise"; in January 2016, it received the Beijing Cultural and Creative Development Special Fund and the honorary title of "2015 Support Project Unit" issued by the Beijing Municipal State-owned Cultural Assets Supervision and Administration Office.
In future development, Guojin Gold will continue to actively practice its core values of "change, innovation, transcendence; integrity, responsibility, and pragmatism," firmly establish its corporate purpose of "wholeheartedly providing high-quality services to customers," and strive together with all partners to explore a brighter future in the precious metal culture and art field.

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