[Summary] Providing a free and comfortable new experience for business travel
Lavande Hotel is a mid-range chain hotel brand promoted by Jinjiang Hotels (China Region). Relying on the group's massive membership system, it has had a foundation of over 80 million members since its establishment, and now has 186 million members. Lavande is a combination of lavender elements, fragrance culture and hotels. It advocates the value proposition of "natural freedom", adheres to a natural and spontaneous attitude toward life, and is committed to providing travelers who yearn for a free life with a living space that follows their hearts.
Since its establishment in 2013, more than 950 Lavande Hotels have opened nationwide, serving over 30 million people and covering 275 cities.
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