BBLLUUEE

BBLLUUEE Fashion (Shenzhen BBLLUUEE Fashion Joint-stock Co., Ltd.)
Has successively launched the high-end women's wear brand BBLLUUEE with artistic and cultural connotations, the haute couture gown brand BBLLUUEE Gold, and the color series brand BBLLUUEE Col.
The BBLLUUEE series brands integrate and recreate the subtlety and restraint of Eastern culture with the refinement and elegance of Western culture in their designs, exploring a poetic artistic life aesthetics extended from apparel life, and providing a unique fashion cultural experience for Chinese intellectual women.
In 2012, the BBLLUUEE Fashion Employee Art Troupe was founded, conveying to society the brand philosophy of "seeking the beauty of life art."
In 2013, the fashion musical "Dancer in the Dark" was performed, showcasing the cross-boundary beauty of the fusion of fashion art and music art.
In 2014, the fashion musical "Awakening" was launched again, and the "Lifisee Art Cross-boundary Experience Space" was founded.
In 2015, the "Poetic Woman" women's fashion lifestyle community was created, building a three-dimensional platform for women's poetic artistic life aesthetics.
In 2016, the shadow puppet art cross-boundary show "Shi Guang" created and performed by the BBLLUUEE Fashion Employee Art Troupe was continuously reported by CCTV News.
In 2019, the BBLLUUEE Fashion Poetic Aesthetics Culture Communication Institution was established, and together with the Fashion Linfeng WeChat public account matrix, formed a social new media matrix of 4 major WeChat public accounts + 8 major million-follower Douyin accounts with 12 million fans.
In 2020, the BBLLUUEE Poetic Aesthetics Concept Store was launched, opening up poetic aesthetic experiences and video live streaming communication in fashion stores.
As of 2021, BBLLUUEE Fashion has established nearly 200 BBLLUUEE series brand counters in more than 60 large and medium-sized cities across the country. After more than ten years of development, BBLLUUEE Fashion is becoming a fashion cultural and creative enterprise that integrates life art, continues to innovate, and operates serialized brands.


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