[Summary] Interactive Entertainment Brand
Hero Entertainment, founded on June 16, 2015, aims to create an excellent interactive entertainment brand. Based on a global vision and grounded in the mobile internet era, Hero Entertainment is committed to providing high-quality mobile games for users at home and abroad. With pan-entertainment as its strategic goal, it promotes the concept of "mobile e-sports" to create a comprehensive mobile e-sports entertainment model and usher in a new era of interactive entertainment for all. The company's founder, Ying Shuling, actively promotes the development of domestic mobile e-sports and is the first person in China to propose the concept of mobile game publishing, having previously served as President of CMGE China Mobile Games. Hero Entertainment's founding team consists of industry elites with extensive experience in the gaming field, all possessing rich experience in mobile game development and publishing. The company fully integrates its robust operational system, three-dimensional marketing capabilities, and outstanding technological advantages to establish an excellent agency publishing reserve and R&D-operations system. In the company's new board of directors, the main members include Ying Shuling, Shen Nanpeng, Bao Fan, Du Xinxin, Huang Shengli, Wu Dan, and Zhang Luming; Xu Xiaoping, Wang Xinwen, and Wang Kun have joined the supervisory board. Hero Entertainment adheres to a solid research-and-development and operations integration direction and is about to launch multiple high-quality competitive mobile games. Among them, the previously developed "全民枪战" (All-Gun Battle), as the world's first FPS competitive mobile game, is a self-developed product from Changyou Cloud acquired by Hero Entertainment. Since its launch, it has received widespread attention, with first-day open beta revenue exceeding ten million yuan and has won nearly all relevant domestic gaming awards since 2014.
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