HSTYLE

Founded in 2006, HSTYLE has grown from a small Taobao seller to China's leading Internet clothing brand and an influential Internet brand ecosystem operation group over more than a decade. In 2017, HSTYLE's Internet secondary ecosystem brand operation platform became one of the first batch of pilot platforms for creative design in textiles and apparel.
From 2012 to 2019, it ranked first comprehensively on major online shopping platforms nationwide for eight consecutive years; from 2014 to 2019, during the "Double 11" shopping festival, HSTYLE won the championship among Internet clothing brands for six consecutive years. At the end of April 2019, the follower count of HSTYLE's Tmall flagship store exceeded 20 million, marking another self-breakthrough after stores with over 10 million and 15 million followers. HSTYLE has successively won over a hundred major awards and honors, including China's Internet Apparel Category Leader, 21st Century Future Star, Gold Award in China Brand Building Cases (Golden Elephant Award), China Outstanding Innovative Enterprise Award, and China's Annual Popular Online Store Award, becoming a benchmark for industry learning and research.
Since 2014, HSTYLE has successively signed international celebrities such as Jun Ji-hyun, Ahn Jae-hyun, Park Shin-hye, and Ji Chang-wook as brand ambassadors. In December 2016, it signed international fashion designer Choi Beom-seok as fashion director. In September 2017, it signed Chinese rising star actress Na Zha. In October 2019, HSTYLE officially announced Teens in Times as its brand image ambassador.
Currently, HSTYLE operates two major business segments: Brand HSTYLE and Service HSTYLE. Brand HSTYLE focuses on creating high-quality fast fashion in the fast-fashion apparel sector, achieving comprehensive enhancement from brand power to marketing power and product power. Service HSTYLE relies on the Zhihui Blue Ocean Internet Brand Incubation Base to provide incubation services for startup brands, traditional brands, and international brands through "on-site incubation + cloud incubation" methods. Leveraging the basic resources of "primary ecosystems" such as Alibaba, Vipshop, and JD.com, it aims to build a "secondary ecosystem" for the digital and healthy development of the entire apparel industry chain. Both business segments are developed in parallel to create an Internet operation platform for fashion brands.