Ruyun Digital

I. Corporate DNA
Ruyun E-commerce was founded in 2015, headquartered in Building 1, Yujing Industrial Park, Zhucun, Tianhe District, Guangzhou. As a platinum-level strategic partner of HP in the Asia-Pacific region, we have been deeply engaged in the 3C digital field for a decade, and have now developed into a comprehensive e-commerce ecosystem group integrating brand e-commerce operations + cross-border full-domain layout + content production + independent brand incubation. In 2024, the group's annual sales exceeded 1.6 billion yuan, with a team of over 400 people. The 15,000-square-meter garden-style smart office space is equipped with top-tier hardware facilities in the industry, with shuttle buses to Huangcun Metro Station, creating an efficient and comfortable working environment.

II. Business Landscape
Domestic E-commerce Dual Engine
(1) Brand Aircraft Carrier Fleet: Operating all HP product lines (laptops/desktops/monitors), with annual shipment volume consistently ranking TOP3 on Tmall and JD.com, and ranking among the top of the 3C digital category for 5 consecutive years.
(2) Owned Brand Matrix: Incubating Real Young / One Shoze 3C digital accessory brands.
(3) Content Core: Building a self-owned tech vertical account matrix with millions of followers, with monthly average live-streaming GMV exceeding 10 million yuan, and single viral video conversion rate exceeding the industry average by 2 times.
Cross-border Growth Pole
(4) Full-channel Overseas Expansion: Covering major markets such as North America, Europe, and Southeast Asia, driven by TikTok + Amazon + Temu + Lazada + Shopee + AliExpress, with quarterly revenue exceeding 200 million yuan.
(5) Category Harvester: In the three major tracks of tools/auto parts/3C digital, market share has increased by an average of 15% annually, with a growth rate of 100% in 2024, leading the industry.

Brand Empowerment Hub
(1) Visual Workshop: Achieved a 40% reduction in e-commerce video production costs, serving over 200 TVC shoots for automotive companies.
(2) MCN New Force: Signed tech influencers, reaching 120 million followers across platforms, with annual brand-operated GMV growth exceeding 300%.

III. Core Barriers
(1) Data Middle Platform: Self-developed BI system enables second-level response to data across all platforms, improving marketing decision-making efficiency by 60%.
(2) Supply Chain Network: Intelligent warehousing system supports 72-hour global express delivery.

IV. Future Journey
Bipolar Strategy: Achieve a 1:1 revenue balance between domestic and cross-border businesses, building a cross-border ecosystem worth 1 billion yuan.
Brand Awakening Plan: Incubate independent brands, targeting championship positions in overseas niche markets.
Talent Ark Project: Train 300 cross-border special forces in three years, with an intern conversion rate exceeding 80%.
Spark Plan - Operations Trainee Development System
Phase 1: Immersion in domestic/cross-border e-commerce full processes (platform operations/live streaming/overseas warehouse management).
Phase 2: Take over stores with billion-level/hundred-million-level/million-level sales for practical training, and become regular upon achieving profit targets.
Phase 3: Customized dual-track development (professional/management).