Mr.Bear

A pioneer in the O2O model of China's pet industry, aiming to become a comprehensive brand integrating e-commerce, pet grooming chain, pet hotel chain, pet medical chain, and pet social networking.


Brand Origin:
In 2009, founder Mr. Xu Cheng adopted the first dog in his life during a low point in his career: an Old English Sheepdog named Niuniu. Niuniu lost its family in the 2008 Wenchuan earthquake, became a stray, and was later rescued and adopted by the Asian Animal Fund. Niuniu accompanied Mr. Xu through the most difficult period of his career. Influenced by this experience, in order to provide better living conditions for pets, Mr. Xu decided to devote himself to the pet industry, and thus Chongchongxiong (Mr.Bear) came into being.

Company Introduction:
Mr.Bear Chongchongxiong was co-founded by Mr. Xu Cheng and Mr. Lv Shaohua in 2012, with its headquarters in Shanghai. It started with e-commerce, primarily selling pet supplies through its own online mall and third-party platforms. In 2014, it established offline pet grooming institutions, providing high-quality grooming care services and hotel-style pet boarding services. In the same year, it set up a marketing department to continuously build the brand visual identity and promote brand communication of Chongchongxiong.
After years of effort, we have become a number-one ranked enterprise in the pet e-commerce sector on Tmall categories. We now have 50 self-operated stores located in mid-to-high-end living areas in Shenzhen, Shanghai, Xi'an, Wuhan, Chongqing, and other places, providing high-quality grooming care services and hotel-style boarding services for pets. In 2016, we will accelerate expansion, planning to open 100 branch stores in first- and second-tier cities such as Shenzhen and Shanghai; in 2017, we will open 500 branch stores nationwide; and in 2018, we will open 1000 branch stores nationwide, completing the plan of a thousand stores in a thousand cities, and achieving an e-commerce sales target of 10 billion yuan. At the same time, we have started to launch the pet chain hotel project and have initiated the pet chain medical project.

We are gradually realizing our ideal cause. China's pet industry is just beginning, and will usher in explosive growth in the future, with a market space of hundreds of billions, and billion-level enterprises lie ahead and underfoot. As a comprehensive brand in the pet industry, Chongchongxiong is striving to change and promote the development of the industry. We have a clear strategy, ample resources, and management and team strength. We have reason to believe that Chongchongxiong will stand at the commanding height of the industry and step onto the international stage, becoming the undisputed No.1 in the global pet industry.

Team Introduction:

Chongchongxiong is on a track of rapid development, currently with a team of nearly 1000 people. This young team, composed of e-commerce elites, marketing experts, and senior pet groomers who love pets, is striving hard for our common ideals and cause.

Latest Updates:

In October 2014, Chongchongxiong formed a strategic cooperation with Yunchou, crowdfunding 10 million yuan;

In October 2014, Chongchongxiong completed a strategic financing round A of 20 million yuan, with a valuation exceeding 1 billion;

In October 2014, the Chongchongxiong Charity Fund was established; Chongchongxiong launched the public welfare activity #Bear Uncle Sends Dog Food to Rescue Stations#, donating approximately 5 million yuan worth of dog food to nearly 100 stray animal rescue stations nationwide;

In December 2015, plans to acquire and merge 12 pet industry-related enterprises;

In December 2015, the Chongchongxiong Charity Fund partnered with the Tsinghua University Small Animal Protection Association;

In January 2016, a 1 billion yuan pet industry industrial fund was established;

In March 2016, completed the joint-stock reform;

In April 2016, the Chongchongxiong Financial Company was established in Shanghai;

In April 2016, Chongchongxiong established a cross-border e-commerce division in the Shanghai Free Trade Zone;

In May 2016, completed Series A+ financing with a valuation exceeding 5 billion, raising 150 million yuan.



Sina Weibo: @MrBear Chongchongxiong
WeChat Official Account: Chongchongxiong
Official Website: *