Hunan Shanxi Culture Joint-stock Co., Ltd.

Hunan Shanxi Culture Joint-stock Co., Ltd. is a new media cultural and creative enterprise focusing on original new media brand image creation, all-platform internet promotion, and IP licensing operations.
The company was founded in November 2010 with a registered capital of 10 million yuan, and holds the "Animation Enterprise" qualification recognized by the Ministry of Culture. It is led by overseas senior creative and brand operation experts selected for Hunan Province's "Hundred Talents Program," who are responsible for creation and operations.
Since its founding, the company has adhered to an international and internet-oriented perspective to build full-industry-chain coverage capabilities in new media cultural creativity, committed to connecting all links of the industry chain from brand image design and digital derivative creation to online channel dissemination and offline physical derivative production and sales.
The company cooperates with many powerful partners and owns nearly 100 original or jointly developed brand image IPs. Digital derivatives of related IPs are operated and promoted across all platforms on online channels including Tencent QQ:**********, WeChat, Xiaomi, and 360, with downloads exceeding 60 million. Physical derivative product categories cover ceramic products, thermal insulation fashion cups, T-shirts, mobile phone accessories, creative stationery, throw pillows, plush dolls, toys, bags, bus cards, and more, with rich experience in cross-industry IP resource operations.
Through self-creation and cooperation, the company has built sales channels including the digital derivatives market, e-commerce platforms, WeChat business and micro-customer networks, cooperative physical specialty stores covering major provinces and cities nationwide, and professional wholesale market stores, providing digital and physical derivative products and services to users across the country and globally.
In the future, the company will adhere to original brand creation and full-brand IP operation, providing the industry and users with more professional, rich, and comprehensive products and services.