Yiji Electric Appliances

Company Profile


Guangdong Yiji Network Co., Ltd. (hereinafter referred to as "Yiji") is a consumer company focused on providing integrated marketing and sales services for brands. Founded in 2009, the company has successively received strategic investments from well-known institutions such as IDG Capital, Trustbridge Partners, and Qifu Capital, and completed its Series C financing in 2015, and has now officially entered the IPO coaching period. Yiji's core team members come from large internet industries, fast-moving consumer goods industries, and international 4A agencies. Founder Ji Pan is a first-generation internet professional, having served as Vice President of Oak Pacific Interactive and General Manager of Sohu South China Branch, and has been appointed as "Chief Network Marketing Advisor" by many well-known enterprises such as TCL and Industrial Bank.
Yiji's self-developed D-LAB digital operation laboratory provides brands with full-chain digital online retail marketing and sales integrated services through a three-in-one model of "professional store refined operation", "integrated marketing", and "full-cycle consumer operation", driving brand business growth. So far, it has cooperated with more than 40 well-known brands globally and is a strategic partner of top brands such as Bear Electric, Bull, Swardman, Xiaomi Ecosystem, Colgate, Mead Johnson, Heinz, Nestlé, and Mars.
Yiji's new energy industry - Yiyouli (One Way with Lithium), is a comprehensive service operator focused on new energy travel. At its inception, it established group strategic cooperation with SF Express and Xingheng. Through internet resource integration and big data algorithm models, centered on the scenarios of "trading + battery swapping" for two- and three-wheeled electric vehicles with lithium electrification, it redesigns and provides comprehensive operation solutions, thereby achieving convenient charging of two- and three-wheeled electric vehicles, instant charging and purchasing of new energy lithium batteries, and making travel energy greener.






Our mission and vision:
Under the background of the "consumer society" for the next 30 years and beyond, we will continue to use the power of "technology operation" to become the leading consumer company!
Our values:
- Innovation: Offense is the best defense. The future development of an enterprise depends on its grasp of future trends. Innovation is about finding the right wind.
- Belief: Regarding new trends, avoid being "blind, scornful, confused, and unable to keep up." Because we believe, we see.
- Growth: The boundaries you can reach depend on your growth boundaries. Those moments that are not so comfortable, not so pleasant, even a bit painful, are usually the best opportunities for growth.
- Love: Across mountains and rivers, under the same sky. Have a bit more "altruism," sincerely and proactively do beneficial things for others. Sow love, and it will grow.
We believe:
Team Big, only then can Fish Big!
Welcome those of you who are innovative, believing, growing, and loving to join us