Gujin Underwear

Shanghai Gujin Underwear Group Co., Ltd. has long regarded world-renowned brands as competitors. It implements and promotes its brand development strategy, adhering to the path of brand leadership, industry-trade integration, market orientation, and chain operation. The company focuses on independent innovation, enhances management capabilities, advocates corporate culture, extends service chains, and has built a good social reputation and image. The enterprise has achieved sustained growth in performance for more than a decade, with sales exceeding 600 million yuan in 2006.
The company has established 19 offices and 12 regional agents across the country, and owns over a thousand independent stores and shop-in-shops, covering a nationwide marketing and service network. Product sales and market share have ranked among the top in the national underwear industry for many consecutive years, and products are also exported to countries around the world.
With brand development as a link, the company designs and produces six major product series—bras, underwear, pajamas, swimwear, beachwear, and shaping underwear—that rival similar international products. It has also established a modern enterprise management framework with six major centers: product R&D, production base, market development, sales management, wholesale distribution, and financial information. In 2001, it passed ISO9001 quality management system certification, and in 2005 was awarded the "Management Innovation Award" by the China Fangyuan Certification Center.
The "Gujin" brand bra has been awarded "Shanghai Famous Product" for consecutive years, and in 2005 was rated as "China Famous Product." The "Gujin" trademark has been continuously recognized as a "Shanghai Well-known Trademark." "Gujin Considerate Service" was awarded "China Commercial Service Famous Brand."