lily

Brand Introduction
Born in May 2000, the lily brand, as a benchmark of business wear, has won wide acclaim among young women with its design style of 'strength, femininity, modernity, and brightness.'
Lily girls are a group of young professional women born after 1985. They are vibrant, clear, daring, and hardworking, with a love for new things. They are the new generation in the workplace, working hard yet pursuing a balanced life. They are passionate about art and yearn for a simple, easy-going, and enjoyable life.

Design Inspiration
Modern artistic flair is the creative source of the lily brand. Designers combine modern art with trends such as folk customs, the modern era, surrealism, and Byzantine art to create a distinctive OL (Office Lady) business fashion.
With 'modern artistic flair' as its creative foundation, lily has become the top choice for many working women, insisting on the perfect fusion of fashion and business, vividly interpreting the dreams of young women.

lily's 'Just Right' Philosophy
Young OLs' business wear may be too serious or overly fashionable. So, can we find a balance point that combines the rigor of the workplace with creative fashion to create business attire truly suitable for young OLs?
lily has achieved this.
In product design, lily perfectly merges fashion with business. Serious or fun? Rigorous or creative? Classic or avant-garde? Meticulous or free-spirited? All these seemingly contradictory elements are presented 'just right' in lily's business wear.
Wear the right clothes, do the right work, and live the right life. Everything is just as it should be.
'Just right' does not mean mediocre or lacking personality; on the contrary, it is an expression of one's own attitude.

Development History
May 2000: Shanghai, the first lily specialty store opened.
Autumn/Winter 2005: Paris, the first overseas lily specialty store opened.
September 2005: Saudi Arabia, the first lily specialty store in the Middle East opened.
March 2006: Opening show brand of Shanghai Fashion Week, releasing 2006 spring/summer new arrivals.
September 2006: Featured on the main runway of Milan Fashion Week, releasing 2007 spring/summer new arrivals, and selected for the three most promising designer brand awards of that season.
November 2006: Participated in the Dusseldorf Fashion Fair in Germany, releasing 2007 autumn/winter new arrivals.
December 2007: Established a Russian branch, adopting a direct management model for overseas market development for the first time.
March 2010: Shanghai, the first 270-square-meter brand flagship store opened on Huaihai Road.
August 2010: Jakarta, Indonesia CP store officially opened.
November 2011: Shanghai, a 450-square-meter brand flagship store opened on Nanjing Road.
January 2012: Siam Paragon store in Thailand officially opened.

Main Markets
Currently, lily operates over 700 stores in China, spanning more than 150 cities nationwide, and has successfully entered overseas markets such as Russia, Saudi Arabia, Thailand, and Malaysia, with more than 70 stores abroad.