Quanliang Quansu

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Quanliang Quansu is the parent company of Halara, a global sports fashion brand. Our mission is to make global consumers' clothing more quality, comfortable, and fashionable. Halara is positioned in the global sports fashion apparel market, focusing on the European and American markets with casual sports categories as its entry point.
Unlike traditional design-centric apparel companies, Halara's core team originates from the internet technology field, which gives the brand a tech-driven DNA, powered by AI and data, with efficiency as its core competitiveness, serving a broad consumer base.
Halara integrates the design philosophy of high-performance sportswear with daily wear needs, focusing on providing customized apparel for consumers' dynamic lifestyle scenarios. Through an innovative model of "technology + crowdsourcing and collective testing," the brand offers high-quality products at affordable prices; relying on a demand-driven production model, it continuously optimizes styles, fabrics, colors, and cuts based on user feedback, reducing waste at the source and maintaining fashion vitality.

The company has received multiple rounds of investment from leading global capital, including investors such as Capital Today, Shanshan Capital, Sequoia Capital, Gaorong Capital, Morningside Venture Capital, IDG, and TianShan Capital, among others.