Hunan Branch of Huaxia Life Insurance Co., Ltd.

Basic Information
Huaxia Insurance was established in December 2006. It is a national joint-stock life insurance company approved by the China Banking and Insurance Regulatory Commission, with a registered capital of 15.3 billion yuan and total assets of 703.5 billion yuan. Headquartered in Beijing, it currently has 24 directly affiliated branches and a total of 661 branch offices, serving 176 million customers with a workforce of 500,000. As of July 31, 2020, the company's cumulative total premium reached 169.9 billion yuan, ranking third in the market.

Huaxia Speed
In recent years, Huaxia Insurance has risen rapidly, creating the "Huaxia Speed" that has attracted market attention. In 2012, total premium was 8.5 billion yuan, ranking 15th in the market; in 2013, total premium was 37 billion yuan, ranking 9th; in 2014, total premium was 70.5 billion yuan, ranking 7th; in 2015, total premium was 157.2 billion yuan, ranking 4th; in 2016, total premium was 183.2 billion yuan, ranking 4th; in 2017, total premium was 175.3 billion yuan, ranking 5th; in 2018, total premium was 230.6 billion yuan, ranking 4th; in 2019, total premium was 267.9 billion yuan, a year-on-year increase of 16%, ranking third in the market; among which new single regular premium was 53.7 billion yuan, entering the top three in the market; net profit was 843 million yuan, with six consecutive years of profitability.

Development Strategy
Huaxia Insurance has high aspirations, with the vision of "youthfulness, technologization, and ecologicalization", adhering to the four major strategies of "quality leadership, product innovation, ecological integration, and mobile internet", and following the five development paths of "combining business with medical and elderly care, combining management with belief, combining development with the strong, combining brand with public welfare, and combining innovation with technology", forming a business strategy with Huaxia characteristics.

Corporate Culture
Huaxia Insurance adheres to the corporate purpose of "serving the people", practices the core value of "customer interests first", shapes the Huaxia style of "learning from the PLA", and forms the corporate culture of "competition culture, innovation culture, and craftsman culture", rapidly rising in the Chinese insurance market and accumulating and creating a series of core competitive advantages.

Investment Strength
Huaxia Insurance and its subsidiary Huaxia Jiuying Asset Management Company currently have investment qualifications including direct stock investment, unsecured debt investment, equity investment, real estate investment, infrastructure debt plan investment, real estate debt plan investment, third-party entrusted investment, and stock index futures entrusted investment, with strong investment strength. The investment scope covers multiple industries such as banking, real estate, biomedicine, electrical and semiconductor; in 2019, the investment scale was 544.7 billion yuan, investment income was 32.3 billion yuan, and the annualized investment return rate reached 6.37%, leading the market.

Institutional Establishment
Huaxia Insurance follows the institutional deployment principle of "open one when mature, succeed one when opened", and has initially completed nationwide institutional deployment and network layout. At present, it has established 24 branches in Beijing, Henan, Jiangsu, Shandong, Shaanxi, Anhui, Inner Mongolia, Hunan, Sichuan, Qingdao, Yunnan, Hebei, Guangdong, Zhejiang, Shanghai, Suzhou, Ningbo, Shenzhen, Tianjin, Wuxi, Jiangxi, Hainan, Dongguan, and Heilongjiang, 150 central sub-branches, and 487 sub-branches and marketing service departments.

Product Innovation
Huaxia Insurance adheres to the "product innovation" strategy, insists on the core value of "customer interests first", and vigorously meets customer needs with a comprehensive product line. Under the tide of insurance rate marketization reform, Huaxia fully leverages the reform dividends, optimizes product design, expands market advantages, and has launched inclusive products such as "Evergreen Tree", "Fu Lin Men", "Xi Ying Men", and "Nanshan Pine", creating the brand of "Good products at Huaxia".

Dual Innovation Revitalizing the Company
In recent years, Huaxia Insurance has focused on the direction of "practicalization, interconnectivity, popularization, and entertainment", relying on innovation platforms to comprehensively promote the "dual innovation" strategy of "technology + management". In technological innovation, through insurance technologies such as cloud computing, big data, artificial intelligence, blockchain, and 5G, it comprehensively empowers the insurance value chain, successfully reshaping business models with technology, empowering online operations, and enhancing customer experience. At the same time, in order to stimulate organizational vitality and innovation potential of all employees, and promote the transformation and upgrading of the organization to a profit center, Huaxia Insurance comprehensively introduces an internal market-oriented mechanism, carries out management innovation and reform, transforms core capabilities, and enhances the endogenous driving force for sustainable development.

Smart Services
Huaxia Insurance Smart Service 1.0, rooted in technology genes and based on the WeChat ecosystem, creates a one-stop aerial service platform, realizing 100% online insurance services throughout the entire lifecycle; counter-free, paperless, mobile, digital, and intelligent services, 7*24 hours, anytime, anywhere, immediate processing; data-driven, proactive service, ultimate customer experience; intelligent risk control, more efficient business processing, and safer customer funds. Technology empowers, smart services, opening a new journey for insurance customer service.
Huaxia Insurance gift policies continue to upgrade, with diverse customized content, stylish national-style design, and high-end exquisite gift box packaging. At the same time, it has successively launched "Time Gramophone" and "Time Camera", allowing customers to preserve beautiful moments in life in various forms such as "pictures, text, sound, and video" in the policy, letting love cross time and space.

Party Building Work
In the development process, Huaxia Insurance always adheres to "never forget the original intention and follow the Party", adheres to the lifeline of "the Party leads everything", adheres to the action guide of "listen to the Party and follow the supervision", and adheres to the organizational principle of "building branches on the company". The entire system has established 24 branch party committees and 577 party organizations at the third and fourth levels, achieving comprehensive coverage of party organizations. In 2019, the company deeply carried out the theme education of "never forget the original intention, remember the mission", continuously enriched the forms of party building activities, initiated the "star-rating" evaluation of branch party committees, and scientifically guided party organizations and party members at all levels to strive for excellence. With the joint efforts of party organizations at all levels throughout the system, the company's party building work has won multiple party building honors such as provincial "civilized unit of directly affiliated organs", first-tier city "non-public party building demonstration unit", "four-star party organization", "excellent communist party member", etc. At the same time, many partners in the front and back lines of the company have been rated as local people's congress representatives, CPPCC members, etc., providing strong political and ideological guarantee for the company's value growth.

Public Welfare and Poverty Alleviation
While continuously developing and growing, Huaxia Insurance has always held a heart of gratitude, awe, and courage, repaying society with sincere love, actively practicing the core value of "customer interests first", actively serving the national poverty alleviation strategy, and continuously increasing investment in public welfare fields such as donating to education, helping the needy, and targeted poverty alleviation. As of the end of July 2020, the company's total investment in public welfare projects such as "Salute to Anti-Japanese War Veterans", "Dream Realization Action", "Targeted Poverty Alleviation", and "2020 Special Public Welfare Action against the Epidemic" exceeded 144 million yuan, with nearly 2.14 million employee participations, and public welfare poverty alleviation covering more than 24 million people. Thus, "Public Welfare Huaxia" has become a beautiful business card of Huaxia Insurance.

Brand Honors
In recent years, Huaxia Insurance's brand building has achieved remarkable results, creating and witnessing one glorious moment after another, and winning a series of major awards in business, products, services, brand, public welfare, etc., such as National Youth Civilization, China Charity Award, 2019 China Economic Person of the Year, CCTV "40 Brands in 40 Years of Reform and Opening Up", People's Daily Online "Excellent Unit in Building a Happy Enterprise", etc.