Yonghe Soymilk

The brand under Yonghe Food Group - Yonghe Soymilk, founded in 1982, originated from Taiwan, and has been dedicated to making soymilk for 30 years. Perfect service mechanism, accurate positioning, sustainable management philosophy, and people-oriented core have pushed Yonghe Soymilk to business peaks time and again. After decades of development, Yonghe Soymilk has spread across China and has become a brand trusted and loved by consumers. Yonghe Food Group takes soybeans as the core, integrates the 'base, raw materials, and technology' of soybeans to produce high-quality products that are 'environmentally friendly, healthy, nutritious, and cultural', actively maintaining environmental and climate protection. We are committed to building a vertically integrated industry chain of planting, production, and sales, ensuring that every stage from seed to product is fully controllable, and food safety from farm to table is comprehensively guaranteed, allowing consumers to enjoy the nutrition and fragrance of soymilk. The soybeans used in our products come from the Sanjiang Plain in Northeast China, and we have established an organic ecological park in Mudanjiang City to ensure the high quality of soybeans from the source. Here, with abundant sunlight and moderate temperature differences, the black soil is rich in trace elements and minerals such as iron, magnesium, potassium, calcium, and sodium, providing a natural source for soybean growth. The groundwater in Northeast China can be directly consumed and is rich in minerals, thus avoiding crop contamination by chemical fertilizers, making each soybean plump and healthy. During its development, Yonghe Food Group has always adhered to the use of advanced technology, regularly replacing production equipment, and continuously introducing new equipment and scientific research achievements to strengthen the quality of every product. Currently, we have three factories in China: Harbin Yanshou Factory in Heilongjiang, Shulan Factory in Jilin Province, and Shanghai Hangtou Central Factory, all leading the industry. In the production process, we adopt 16 refined processes: drying, peeling, and sprout removal (low purine), fine grinding, residue removal, deodorization, and enzyme inactivation, ensuring no bloating after consumption. Finally, triple-effect concentration and spray drying, unlike traditional techniques, select only 43% of soybean essence. The enterprise is committed to building a food safety defense line with all sectors of society. We regularly visit various markets and supermarkets to collect, organize, and analyze consumer opinions and suggestions, transforming market voices into our core basis for judgment, ensuring that consumers buy with ease and eat with confidence. We thoroughly investigate and resolutely stop any counterfeiting of Yonghe Soymilk product trademarks. Through linkage with all sectors of society, we use social forces to ensure food safety. Yonghe Food Group takes an overall view and establishes two channels to consolidate catering stores and product sales channels, that is, one Yonghe Soymilk brand with two business segments. '1,000 chain restaurants' and '1,000 distributors for circulation products' are an important strategic goal for the enterprise in the near future. Expanding the brand strategy from 'catering first' to 'circulation later' at the cognitive level makes the enterprise more development potential and market control capability. Recognizing consumers' brand awareness of Yonghe Soymilk catering, when consumers use Yonghe Soymilk powder, it gains even more recognition and trust. In the product system, the enterprise's products mainly cover bagged soymilk powder, modern soymilk powder, multi-dimensional box packaging, cup packaging, Tetra Pak, and PP bottles. In the catering chain system, after decades of dedicated management, Yonghe Soymilk has maintained a leading position in the industry in terms of brand image, food quality, and store scale. The enterprise vigorously expands franchise business, reaching nearly 500 stores nationwide. Looking to the future, Yonghe Food Group clearly proposes a marketing strategy in line with the low-carbon economy trend and pioneers the 'low-carbon concept' domestically. In the future, we will increase research and innovation efforts, using actual market demands as the starting point, to continue launching more environmentally friendly, safe, delicious, and nutritious bean products to serve consumers. We believe that with the demonstration and leadership of the enterprise and the active efforts and cooperation of everyone, we will take the lead in creating a harmonious home full of warmth and friendship. Because Yonghe means eternal friends and a harmonious family.