Jinbaiwan

Since its establishment in 1992, after 20 years of arduous and excellent development, focusing on authentic Beijing roast duck and premium Beijing cuisine, complemented by innovative dishes with local specialties from various regions, we have formed a green and healthy 'home-style cuisine' research and development management system, created a brand-new community catering model, and have become the * restaurant for Beijing residents' household consumption.
With the corporate spirit of 'Promoting traditional Chinese cuisine, developing healthy catering for the people' and the business philosophy of 'Holding golden ideals, building a century-old brand, winning the satisfaction of ten thousand families', Jinbaiwan breaks the traditional profit model and proposes and practices the new concept of marginal profitability in catering. With 20 years of brand operation, we have accumulated over one million quality customer groups, pioneered the new business thinking with catering as a medium, integrated the advantages of e-commerce platforms such as convenience, speed, and freedom from time and space constraints, maximally satisfying customers' diversified consumption needs, thereby creating more profit points and enhancing the core competitiveness of sustainable development.
To achieve the five-year strategic plan of one hundred cities, one hundred stores, and ten billion yuan in revenue, Jinbaiwan Brand Operation Management Company has established a vertical management structure consisting of 9 centers and 27 functional departments, serving the systematic operation modules of stores efficiently and professionally, enhancing store daily operation management capabilities and levels, while ensuring that Jinbaiwan, during rapid expansion, achieves rapid replication with unified image, unified standards, and unified specifications.
2012 was a milestone year in the development history of Jinbaiwan Catering Group. During the year, Jinbaiwan opened 10 directly-operated stores, bringing the total number of large direct-operated stores to 25, with annual sales exceeding 700 million RMB. While fully building the community catering layout of Jinbaiwan, it also successfully opened the community central kitchen platform, sparing no effort to create a community central kitchen concept serving the public catering, and successfully launched semi-finished products, gaining popularity with high-quality dishes and convenient services.
To help more people with ideals achieve a bigger career platform and devote to team members' entrepreneurial dreams, Jinbaiwan aspires to become a dream factory for entrepreneurs to realize wealth value.
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