Guangdong Baodao Glasses Co., Ltd.

Baodao Glasses is a brand under NOVA VISION, a leading eyewear company in the Chinese-speaking world. Founded in Taiwan in 1981, it entered the mainland market in March 1997, opening its first store in Wuhan. Currently, Baodao Glasses has nearly 1,200 chain stores in mainland China, with nearly 10,000 employees, ranking first in China and third in Asia in terms of marketing scale in the eyewear chain industry.

Development Philosophy
With professional optometry personnel, advanced inspection and fitting equipment, a unified corporate identity system, and standardized customer service processes, Baodao has earned the trust and recognition of consumers through its long-term commitment to professional services and nationwide chain operations. Baodao Glasses has always been dedicated to protecting consumers' eyesight as its core service, adhering to the three major guarantees of quality, technology, and satisfaction. Doing professional things with a professional heart is the relentless pursuit of Baodao people.

Social Reputation
Baodao Glasses, through over 30 years of continuous self-improvement, has become a well-known Asian eyewear chain company in the Chinese-speaking world. In 2009, it was selected by the well-known financial magazine "First Financial Weekly" as the top chain enterprise in the life services category. In 2010, it was awarded as an excellent chain enterprise by the China Chain Store & Franchise Association, and also selected as an excellent life-services chain enterprise by the Shanghai Taiwan Association Chain Industry Committee. In May 2011, "Baodao Glasses" was recognized as a well-known trademark by the Trademark Office of the State Administration for Industry and Commerce of the People's Republic of China.

Corporate Culture

Corporate Mission: To become the guardian and caretaker of the windows to the soul, striving to improve the quality of human life and well-being.
Corporate Vision: To become the most respected and trusted eyewear retail group.
Corporate Values: Integrity in business, pursuit of excellence, unique innovation, giving back to society, customer first, and caring for employees.
Talent Philosophy
Baodao Glasses has always attached great importance to the selection and cultivation of talent. Advanced talent management concepts are the cornerstone of Baodao's development. The growth and expansion of Baodao are inseparable from the joint efforts of employees at all levels. Future development requires the joining of more outstanding talents, and Baodao will also provide a broad development platform and promotion space for them.
Baodao Glasses looks forward to your joining. Let us grow together, work for Baodao's tomorrow, and write a new chapter in the history of eyeglasses in the world!