Home Shopping Group Joint-stock Co., Ltd.

Introduction to Home Shopping Group
Home Shopping Group Joint-stock Co., Ltd. was established in 2008 with a registered capital of 117 million RMB. The Home Shopping Channel, a professional home shopping channel under the group, is one of the earliest approved national digital home shopping channels in China and the first TV shopping enterprise in China to obtain ISO9001 quality management system certification. Currently, the Home Shopping Channel covers more than 30 provincial-level administrative regions across the country, reaching over 520 million TV viewers, with a membership base exceeding 13 million. Positioned as "making life more comfortable," Home Shopping carefully selects well-known domestic and international high-quality household consumer products closely related to public life, providing consumers with convenient shopping services through TV channels, the "Hui Jia You" mobile app, the Home Shopping Mall, product catalogs, OTT internet TV, outbound precise marketing, and other channels. The headquarters of Home Shopping Group Joint-stock Co., Ltd. is located in Beijing, with multiple branches and subsidiaries nationwide, including Guizhou Home Shopping and Ningxia Home Shopping. Currently, the company has over 1,300 professional employees. Home Shopping's professional product development team, strict quality inspection organization, first-class program production team, round-the-clock customer service center, and intelligent warehousing and distribution system effectively support its efficient operations. At present, Home Shopping Group Joint-stock Co., Ltd. has over 1,000 cooperative suppliers and continuously integrates its supply chain to achieve full control. In the "Internet+" era, the Home Shopping E-commerce Cultural Industry Park has been established, driving the development of cross-border e-commerce, modern logistics, the Home Shopping Academy, and other businesses, gradually realizing the internet upgrade of TV shopping.