Hengfu Co., Ltd.

Hengfu Tea Culture Co., Ltd. was established in 2005 (its predecessor, Hengfu Tea Industry, was founded in 1998), with a registered capital of 86.975 million yuan. Its headquarters is located in Fuli Yinglong Plaza, Zhujiang New Town CBD, Guangzhou. The company primarily deals in tea sets, tea leaves, and tea culture-related products and projects, and is recognized as a national high-tech enterprise.

For over 20 years, Hengfu has been deeply engaged in the tea industry. Guided by the creative concepts of "storing tea, using tea, brewing tea, and tasting tea," and with the core business philosophy of "promoting tea through tea ware," combined with designs such as "appreciation, tasting, and play" and "separation of tea soup and leaves," the company focuses on building an ecosystem encompassing tea ware, tea leaves, and tea culture.

Under Hengfu, there are one academy and one museum (Aitea Design Research Institute / Hengfu Tea Culture Museum), and four major operating divisions (wholesale and retail division, e-commerce division, Dongdao Ru kiln division, and pot and cup division). The company owns two core brands, "Hengfu" and "Dongdao," and has established a consumer-centric innovative product and service system, aiming to create a healthy, happy, and tasteful life for people.

Hengfu people adhere to the core values of "liking, dedication, and contribution," believing that innovation with oriental elements will lead the world. With the "happy life partner" as an innovation and entrepreneurship platform, they strive to build a win-win ecosystem based on customer value, aiming to promote Chinese tea and pottery culture as a world-renowned symbol.

Vision: To inherit and create tea civilization as a century-old enterprise.

Mission: To provide high-value products and services to create a happy life.