品牌理念：棉叔叔成立于2014年，以棉纤维、棉麻、羊毛、丝等天然材质为主要原材料设计生产童装，遵崇“自然、品质、天真烂漫”为品牌调性，设计风格尊重日常生活，重实用材质和实穿效果，却不失浪漫细节为点睛之笔，反对盲目追求童装过于艳丽的色系以及拖沓的剪裁。讲究色系自然呈现，摒弃浓烈的人工染色和惊人版型，不主张以怪异吸引眼球，做到面辅料源严谨把控，工艺制作一丝不苟，印花图案原创构思，体现本品牌下的设计风格。
服务对象：服务客户为3-12岁正在快乐成长的孩子们，棉叔叔充分考虑并诠释了这个年纪应该有的鲜明个性和发自内心的无邪烂漫。
品牌Slogan：爱在细微中（Love in the fineness)
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