Chongqing Belaiyoupin International Trade Co., Ltd. was established in 2013 with registered capital of 10 million yuan. The company is located in Xiantao Big Data Valley Industrial Park, Yubei District, Chongqing. Belaiyoupin is a wholly-owned subsidiary of Beixiu International, which has 6 years of supply chain foundation. It mainly deals in imported maternal and infant products, household daily chemicals, beauty products, and specialty general merchandise. Beixiu International has multiple wholly-owned and jointly controlled subsidiaries including Aibeixiu E-commerce, Belaiyoupin, Beidatong Storage and Transportation, Chengdu Aiya Baby Commerce, Dalian Wanshida Import and Export, and Japan SUN Co., Ltd. Beixiu International is a specially invited supplier for large enterprises such as JD.com, Suning.com, Tmall Supermarket, Gome Online, Mia.com, NetEase Kaola, Hainan Airport Duty Free, Zhejiang Lianhua Supermarket, OLE Supermarket, and Taiji Group. It is the first-level agent in China, general agent for Southwest China, or general agent for Sichuan and Chongqing for multiple internationally renowned brands. Belaiyoupin officially entered the offline retail market for imported goods in May 2016. Relying on 6 years of industry experience and advantageous global supply chain resources, it selects high-quality products from around the world, integrating general trade, cross-border trade, and overseas direct mail as three sales formats, operating more than 10,000 globally best-selling items. It builds Internet plus household consumer chain imported goods experience stores using the O2O model. It develops and builds a cross-border e-commerce platform, adopting a three-dimensional integrated channel operation model of "direct-sale stores plus online mall plus APP" to satisfy consumers' shopping experience of "buy anytime, anywhere, at will." It has successively completed the construction of 7 imported goods display and experience stores, 20 joint-operation stores, and developed 2 provincial-level partners in Chongqing and Sichuan. It has built and operates an online mall, APP mall, and WeChat mall.
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