Chongqing Yaojiuyaojiu E-Commerce Co., Ltd.

1919 Liquor Platform Technology Joint-stock Co., Ltd., abbreviated as 1919, owns China's largest liquor e-commerce platform, manages 2,000 offline stores, is the world's largest liquor chain enterprise, is a strategic investment enterprise of Alibaba, and is also a well-known unicorn enterprise in China. In 2006, the 1919 brand was founded in Chengdu, Sichuan, and was the first professional chain company in the liquor industry at that time. In 2014, 1919 began nationwide expansion and was the earliest practitioner and pioneer of new liquor retail. In 2018, 1919 received a strategic investment of 2 billion yuan from Alibaba Group, and Alibaba became the second largest shareholder of 1919, making 1919 an Alibaba-affiliated enterprise. 1919 is positioned as a 'liquor and beverage service platform' and has formed three major segments: C-end business, B-end business, and derivative business, achieving evolution from a sales-oriented company to a platform-oriented company. 1919's C-end business includes online B2C e-commerce and offline B2C stores. The online B2C e-commerce is centered on the 1919 Chihe App, building China's largest professional liquor and beverage e-commerce platform. Based on offline stores, it provides users with the fastest '19-minute extreme delivery' liquor purchasing experience. The 1919 Chihe App has officially begun its platformization pace, aiming to expand categories, expand merchants, and expand services, creating a professional banquet service platform for 'ordering liquor, ordering meals, and ordering services'. Offline B2C stores are operated through 1919 chain management, covering more than 500 cities, with more than 1,200 stores, divided into various types such as 1919 liquor direct supply stores, managed stores (Wuliang e-store, Panda Kaidian, etc.), and brand joint stores. In the next 5 years, offline stores are expected to cover more than 2,000 counties (districts) nationwide, opening or managing tens of thousands, building China's largest 'retail + store delivery' network for liquor and related fast-moving consumer goods from cities to townships, providing consumers with liquor and beverage service solutions for 'eating and drinking'. 1919's B-end business includes four parts: online B2B e-commerce, offline B2B stores, supply chain, and urban warehousing and distribution. It has penetrated nearly 300 cities nationwide, covering more than 250,000 terminals, serving multiple types of partners including restaurants, supermarkets, tobacco and liquor stores, convenience stores, and distributors. The online B2B e-commerce (name) is a service platform built for traditional liquor enterprises and liquor merchants on the basis of following traditional liquor circulation rules, integrating online B2B transactions, enterprise management, salesperson management, customer management, and other functions. It can effectively simplify the purchasing transaction process, optimize management efficiency, and reduce operating costs. Currently, more than 2,000 liquor and beverage distributors have settled in, and 250,000 terminal stores have settled in. 1919 Gebi Warehouse Store currently has more than 600 stores. It is a liquor and beverage wholesale and retail chain franchise store built for traditional liquor enterprises and liquor merchants. By covering more than 90% of prefecture-level cities and counties nationwide, it will directly reach 50-100 small B-end businesses within a 3-kilometer radius around the store, forming the largest distribution and store delivery network in China. Behind it, the 1919 supply chain, through direct procurement from manufacturers and deep cooperation with major liquor merchants, is committed to establishing China's largest liquor supply chain platform. At present, 1919 has established more than 50 liquor supply chain companies of different types nationwide, and is about to establish 1919 Europe/Australia/US supply chain companies. 1919 urban warehousing and distribution takes liquor warehousing and distribution business as its foothold, covers diversified businesses, and is an integrated warehousing and distribution logistics supplier. At present, it has warehousing centers in 31 provinces and cities nationwide, with a warehousing area of nearly 200,000 square meters, a distribution range covering more than 500 cities, and more than 50,000 distribution vehicles, committed to building China's largest smart logistics platform. Data information is a derivative business and a business segment with information technology research and development capabilities and big data capabilities. It integrates traffic and resources within the 1919 system, the Alibaba ecosystem, and third parties to form a liquor and beverage big data marketing solution, assisting distilleries in carrying out online and offline integrated marketing activities and improving product brand exposure and sales conversion rates. In terms of information technology research and development and operational services, 1919 Data Information summarizes years of successful practical experience and combines the technical characteristics of cloud services and SAAS-based services to form the information technology solution NRS (New Retail Solution) for the liquor and fast-moving consumer goods industry. At the end of 2018, it integrated into the Alibaba Cloud ISV channel. The two parties will conduct in-depth cooperation in big data, cloud services, and development platforms, and plan to become a professional software manufacturer and service provider centered on industry solutions for 'new retail, new distribution, and new services' within five years. Facing the huge liquor market space, 1919 has broad room for growth and innovation and will fully launch its next 5-year plan. 1919 will use the three major business models of new retail, new distribution, and new services to carry the strategic goals of expanding stores, expanding categories, and expanding services. After Alibaba's strategic investment in 1919, the entire liquor and beverage industry is undergoing change. Taking Alibaba's release of its business operating system as an opportunity, the global retail industry has begun a digital revolution, and 1919 will undertake the strategic implementation in the liquor and beverage industry. In the future, supported by the three major business models, 1919 will continue to accelerate its expansion pace and strive to achieve the goal of 100 billion GMV by 2023. In the future, 1919 will meet more challenges and opportunities with a beginner's mindset. The unchanging original aspiration is that 1919 will continue to be committed to bringing users an ultimate experience, enhancing brand value for partners, creating a better life for employees, and bringing generous returns to shareholders. 1919 Development Milestones 1. In 2006, the 1919 brand was founded, and the first professional liquor retail store opened. 2. In 2007, the telephone sales model was introduced, with telephone ordering and store delivery, laying the prototype of the new retail model. 3. In 2010, intra-provincial expansion began, stepping out of Chengdu, and the first direct-sale store was opened in Mianyang City. 4. In 2011, the e-commerce business was developed, realizing integrated online and offline operations. 5. In 2013, shareholding system reform was carried out, and employees received equity allocation. 6. In 2014, it was listed on the New Third Board, becoming the first public company in the liquor circulation industry. 7. In 2014, nationwide expansion began, with the first stop entering Henan. 8. In 2015, the nationwide strategic layout was initially completed, and operating revenue exceeded 1 billion yuan for the first time. 9. In 2016, it completed 350 million yuan in Series B financing. 10. In 2017, the number of stores exceeded 1,000, and the transaction scale (GMV) exceeded 5 billion yuan. 11. In 2018, the organizational structure was adjusted, forming three major segments: C-end business, B-end business, and derivative business, achieving evolution from a sales-oriented company to a platform-oriented company. 12. In 2018, it completed 2 billion yuan in Series C financing, with strategic investment from Alibaba Group. 13. In 2019, it fully integrated into Alibaba's liquor and beverage business operating system.