Changsha Boning Clothing Co., Ltd.

BURNIN (Boning) is one of the early street fashion culture communicators and creators in China, founded in 2013 by its manager Jason. Its unique street culture style and Hunan culture creative philosophy have been unanimously recognized by the industry. It owns original brand culture IPs such as Underground Palace, Zhengqi Linran, Hunan Series, and Burning Boys and Girls Club. By integrating flames into hometown maple leaves, it created the classic 'Flame Logo' as the brand's gene. With the 'KEEP BURNIN' lifestyle as the core of burning culture, it builds a burning universe of positive burning, love for life, tribute through parody, and exploration of infinite possibilities. The brand name BURNIN originates from the album 'Burnin'' by the father of reggae, Bob Marley, and was founded by several young people who love street and fashion culture. Its creations center on parody tributes, bold original illustrations, and iconic flame elements. Early products circulated only within the creative team and their circle of friends, covering groups such as rappers, skaters, graffiti artists, and DJs. Through deep exploration of street culture, rebellious modified design language, and creative integration of Hunan culture, BURNIN broke out of Hunan's local niche cultural circle and gradually grew into a mature domestic street fashion culture brand.