Guangzhou Shangzhi Commercial Co., Ltd.

About DANNIU | Aesthetics Popularizer

DANNIU is a clothing brand that emphasizes quality design.
DANNIU is a cultural brand that advocates inner freedom.

It is delicate, humanistic, and blends with the art of life. While ensuring high-quality materials and design, DANNIU places greater emphasis on the inner feelings of the public when wearing its clothes. The core of the brand culture is the "inner freedom" and "humanistic care" that DANNIU upholds.

DANNIU integrates "self-comfort aesthetics" into clothing, exploring a dressing philosophy that suits Eastern people, making clothing an artistic expression of self-awareness and aesthetic transmission.

People Who Wear DANNIU
DANNIU's consumer base consists of mature young people and young adults.
They respect their inner choices, possess the confidence and ability to act or refrain as they see fit, are financially independent, have unique insights into the world, and possess cognition, judgment, and aesthetic sensibility that transcend the ordinary.

Brand Journey
The founding of DANNIU originated from customizing comfortable, high-quality clothing for the founder and friends in the cultural and artistic circles.
Through word of mouth, DANNIU gained wide recognition in media, art, and cultural circles, gradually establishing a stable customer base for customized services.
In 2011 and 2012, DANNIU was selected for two consecutive years as one of the international luxury goods worth owning by GQ, a top international fashion magazine.
In autumn 2013, DANNIU began its layout in first-tier cities such as Beijing, Shanghai, and Guangzhou, and in June, it was awarded the "Excellent Merchant of the Year 2012-2013 in Chinese Shopping Centers."
To date, DANNIU has opened 120 directly operated stores nationwide, located in landmark shopping centers across Beijing, Shanghai, Guangzhou, Shenzhen, and new first-tier cities, becoming a domestic clothing brand with artistic quality and commercial potential.


Working at DANNIU, you will receive:
• A substantial salary.
• Complete career advancement channels and broad development space.
• Benefits including social insurance and housing fund (five insurances and one fund), year-end double pay, employee purchase discounts, annual physical examination, and paid travel.
• A work environment rich in cultural and artistic atmosphere, with colleagues who share common goals.
• Two-day weekends and working hours from 9 a.m. to 6 p.m.