Baoneng Fresh

Baoneng Group was established in 1992, headquartered in Shenzhen. After 28 years of steady operations and efficient development, it has evolved into a large modern enterprise group covering seven core sectors: modern logistics, high-end manufacturing, property development, integrated finance, cultural tourism, aviation business, and livelihood services. Currently, its industrial layout covers core node cities in the Yangtze River Delta, Pearl River Delta, Bohai Rim, and the ASEAN Free Trade Area. The group's asset scale exceeds 500 billion RMB, with nearly 70,000 employees within the system. Baoneng Department Store Retail is a large retail chain enterprise under Baoneng Group, established in 2017. Its business encompasses various retail formats, adhering to providing tailor-made high-quality products and services for individual and commercial customers, with the vision of becoming an innovator and leader in the global retail industry. Through continuous exploration and self-improvement in development, it strives to create a better life of harmony and progress between the enterprise and the public. As a well-known private enterprise with core net asset value exceeding ten billion RMB, the group comprehensively promotes the three major strategies of 'Manufacturing Baoneng, Technology Baoneng, and Livelihood Baoneng'. It has now developed into a large modern enterprise group covering four core business segments: high-end manufacturing, international logistics, integrated development, and livelihood services, with operations spanning more than 30 provinces, municipalities, and autonomous regions, and over 300 cities nationwide. On December 19, 2017, the first Wanmai convenience store landed in Shenzhen, marking Baoneng's official entry into the new retail industry. After exploring multiple formats in 2018 and 2019, including Wanmai convenience stores, 'Dongshi Xishi' warehouse membership stores, and 'Youbaoli' selective membership stores, it entered a phase of rapid expansion in 2020 with great momentum. In 2020, Baoneng Group significantly increased its investment in the fresh food industry, with the project set to cover 100 cities across the country. This project focuses on the currently hottest 'home delivery' model. Relying on Baoneng Logistics Group, it aims to build a three-level distributed warehousing system of city central warehouses, pre-warehouses, and home delivery models.