Lamian Shuo

Lamian Shuo (Shanghai Ruishu E-commerce Co., Ltd.), founded in 2016 by three post-90s women, is committed to providing a new generation of instant food solutions. It owns multiple brands including "Lamian Shuo", "Ji Liaoli", and "Liaoli Shuo". Since developing China's first fresh hand-stretched noodle in 2017, Lamian Shuo products have been deeply loved by consumers, with continuous revenue growth and multiple honors such as the "World Great Taste Award" and "Most Consumer-Favorite Brand". In addition to deeply cultivating online channels, since 2020, Lamian Shuo has laid out the offline market in an all-round way, continuously breaking through itself. Adhering to the principle of "Users First" and the philosophy of "Development for Good", in the future, Lamian Shuo will continue to create "products that exceed user expectations", striving to become a new domestic brand that warms people's stomachs and touches their hearts, accompanying the growth of a new generation of consumers. [Brand Milestones] 2017: During the product R&D phase, developed China's first fresh hand-stretched noodle and secured angel round financing. 2018: During the brand building phase, launched 4 ready-to-cook ramen products, opened a Tmall flagship store, and simultaneously started social e-commerce business, winning the title of Top 10 Influential Social Retail Brands by Huxiu and completing A-round financing. 2019: During the rapid growth phase, product lines covered ready-to-cook and instant foods, with 18 brands in R&D reserve. Won Tmall's Annual Benchmark Brand and Most Consumer-Favorite Brand. Formally entered offline channels and completed B-round financing. 2020: During the phase of accumulation and breakout, won the World Great Taste Award and WFA Best Convenience Food Award. Collaborated with well-known brands such as 999 and the National Gallery in the UK to create a matrix of co-branded products, comprehensively laying out the offline market. Company benefits: five social insurances and one housing fund, paid annual leave, supplemental insurance, communication allowance, holiday benefits, taxi allowance, employee internal purchases, stock options