Changzheng Group

Changzheng Industrial (Guangzhou) Co., Ltd. was established in 2011, mainly engaged in the development and trading of maternal and infant products. It is a company integrating product R&D, brand operation, sales services, and logistics supply chain. Currently, it has about 800 employees, including nearly 100 in R&D and management teams. It is expected to exceed 1,000 employees by the end of 2018.
Since its establishment, the company has been committed to bringing natural, safe, and efficient washing, skincare, daily necessities, tools, and lifestyle-related products for Chinese mothers and infants. Its main brands are "Zichu" and "Niuyinbei". The main sales channels include Tmall, Vip.com, JD.com, Baby Tree, Beibei.com, Suning, Mia, and more than ten other platforms, with dozens of online stores. Annual sales have multiplied several times, making it one of the fastest-growing companies in the maternal and infant/cosmetics e-commerce field. Among them, its own brand "Zichu" ranks NO.1 in sales of maternal and infant skincare products on some e-commerce platforms, with sales reaching billions, becoming a well-reputed brand among fashionable mothers.
In response to the needs of offline consumer channels and customers, the company began to prepare for the establishment of an offline sales operation center in the second half of 2016. It plans to set up seven major regions nationwide, 30 provincial regions, and a team of more than 300 people. Combined with the company's online full-network maternal and infant product sales philosophy, the offline operation center will develop towards multi-brand, full-category, and omni-channel directions. In brand design, it cooperates with top French design companies (which have designed for brands such as Chando, Herborist, Marubi, Goodbaby, etc.) and top Korean design companies (which have designed for first-line brands such as Innisfree and Nature Republic). In production and logistics distribution, the company owns seven production and logistics parks nationwide, which are ready for action. In the first half of 2017, according to the needs of product strategy development, the company established the maternity clothing brand "Shimeiyin" and the utensils brand "Misidingding" to further broaden the needs of maternal and infant consumers. The breadth of the product line is continuously improving. It is believed that in the near future, all brands of Changzheng Company will become "stars" with a good reputation among fashionable mothers.

Development History:
October 2011: Guangzhou Changzheng Trading Co., Ltd. was established
2012: The "Zichu" brand was born, becoming a sub-brand under Changzheng Group focusing on maternal and infant care products.
2013: Entered the Tmall platform, vigorously developing multi-platform online sales pattern
2014: Invited to be among the first to enter Tmall's maternal and infant brand pavilion, rising to the top three in Tmall's pregnancy skincare category
July 2014: Partnered with "Liu Tao" for beauty endorsement, comprehensively upgrading the brand image
April 2014: Determined to implement a system of six major functional departments: marketing, operations, R&D, customer service, micro-commerce, and warehousing logistics
2015: Sales exceeded 10 million yuan
2016: Sales upgraded to a hundred-million-yuan brand
September 2016: Central China Branch established in Wuhan, Hubei
November 2016: East China Branch established in Wuxi, Jiangsu
Second half of 2016: Offline operation center established in response to trends
April 2017: Expanded product breadth, established maternity clothing brand "Shimeiyin"
May 2017: Integrated logistics resources, established the Group's "Dispatch Center"
June 2017: Niuyinbei (Guangzhou) Maternal and Infant Products Co., Ltd. established
July 2017: Group Commodity Center established
2017: Online sales exceeded one billion, ranking NO.1 in the maternal and infant products category, opening a glorious new chapter
2017: Company renamed to Changzheng Industrial (Guangzhou) Co., Ltd.
2017: Single-hour sales exceeded 100 million on Double 11
2018: Sales again ranked NO.1 in the maternal and infant products category

Awards:
2015: Baobao Tree *Most Loved by Users Brand
2016: Mia Fashion Ceremony (***) Maternity Products
2016: Yuer.com Annual Popular Breastfeeding Products
2016: Tmall "Industry Cornerstone Award" for Pregnancy and Childbirth
2016: Beibei.com *Most Loved Beauty Brand by Chinese Mothers
2017: JD.com Awarded Zichu Maternal and Infant *Most Potential Merchant Award
2017: Yuer.com Annual Popular Washing and Care Products (Postpartum Sanitary Pads)
2017: Yuer.com Annual Popular Clothing Products (Disposable Underpants)
2017: Yuer.com Annual Popular Breastfeeding Products (Antibacterial Nursing Pads)
2017: Beibei.com *Most Loved Maternal and Infant Products Brand by Chinese Mothers
2018: Breast Pump Won the German Red Dot Design Award
March 2018: Tmall "FY2018 *Most Welcomed by Mothers" Award
April 2018: Zichu & Alibaba Reached Strategic Cooperation, Brand Evolution and Upgrade in the Maternal and Infant 3.0 Era

Company Benefits
Statutory holidays and annual leave: Employees enjoy national statutory holidays and various paid leaves
Year-end bonus: The company issues year-end bonuses to employees at the end of the year
Seniority award: Seniority wages increase with the service years in the company
Department activity funds: The company issues team building funds to each employee every month
Holiday gifts: According to Chinese holiday customs, the company gives holiday gifts to employees on major festivals
Birthday benefits: The company uniformly issues birthday gifts to employees whose birthdays fall in the current month
Employee Day: The 18th of each month is Employee Day, when the company prepares gifts or celebration activities for employees
Staff activities: The company regularly organizes various outdoor development and tourism activities
Physical examination: The company organizes an annual employee physical examination
Employee product purchase discount: The company offers employees a 2-5% discount to purchase company brand products

Some Stores:
Zichu Tmall Store: http://***/
Changzheng Official Website: http://www.***/
Shimeiyin Official Website: https://***/