Laojia Dachef

"Shizai Laojia" was jointly founded by numerous executives from internationally and domestically renowned food enterprises and manufacturing industries. In 2015, Shanghai Shizaixiang Investment Management Co., Ltd. was registered and established, with a registered capital of 110 million RMB, located in Zizhu Hi-Tech Park, Minhang District, Shanghai. Simultaneously, the Thousand Counties Thousand Factories development plan was launched.

"Shizai Laojia" cross-sector integrates food science, biotechnology, intelligent manufacturing, internet information, and smart agriculture to create a "Four New Business Ecosystem" of "new technology, new manufacturing, new retail, and new models." It aims to "restore the taste buds of 1.3 billion Chinese people for their hometown flavors and build China's millennium-old local specialty food brands!"

Targeting county-level markets nationwide, it integrates the three industries to build an independent full-industry closed-loop system for counties, shaping a model of county industrial ecosystem symbiosis and establishing multi-functional landmark "Shizai Laojia" comprehensive industrial complexes in counties and cities. It enables county geographic label products to become renowned across China and promotes Chinese local traditional foods to the world!

At the end of 2016, the headquarters of "Laojia Dachef" moved to Wuhan, establishing the "Chinese Traditional Food Research Institute" and planning to establish the "Chinese Traditional Food Culture Museum." An enterprise management team was formed with Academician Deng Zixin of the Chinese Academy of Sciences as chief scientist, a research and development team with Academician Zhu Beiwei of the Chinese Academy of Engineering as dean of the "Chinese Traditional Food Research Institute," and a technical expert committee with Academician Shi Xianming of the International Academy of Food Science and Technology as chief food safety expert. Adhering to traditional recipes and integrating modern technology, it provides "safe, professional, quality" local specialty foods of Laojia to people everywhere.

The company has a research and development team composed of multiple professors, doctors, and graduate students majoring in food science and engineering, as well as enthusiastic participation of local chefs from various regions. It possesses comprehensive capabilities for innovative production methods, achieving industrialized transparent production of traditional handicraft foods, and realizing the ultimate perfection of product color, aroma, taste, and shape.

Currently, an ecological industrial base pilot has been established at Songzi Weishui, a national 4A-level scenic area, and supplies are provided for "Laojia Dachef" factories and stores. From raw materials to products, *** and green management are implemented, establishing an ecological industrial chain, full-process quality control, and producing * trustworthy Laojia specialty foods.

The brand is being nationalized, with independent development of specialty foods from each region; thousand counties thousand factories, thousand counties original production. Adopting a +internet business model to establish an online e-commerce platform, creating a product-autonomous specialty "Laojia Dachef China Pavilion," making Laojia foods easily accessible. Establishing county-level fresh food chain stores, creating localized new retail formats, achieving industrial linkage, and promoting the upgrading and transformation of county food industries.

In the later stages of the project, "Laojia Dachef" products will be promoted to overseas markets, bringing Chinese traditional cuisine to the world.