Nai'er Network Technology

Changsha Nai'er Network Technology Co., Ltd. (also known as "NAN PARTNER") is an e-commerce company primarily engaged in women's clothing, cosmetics, jewelry, shoes and bags, and other products. Since its establishment in 2014, it has grown at a multiplied rate every year. The company has office locations in South Korea, Hangzhou, and Changsha, with a total office area of 6,000 square meters, a warehouse area of 3,000 square meters, a factory area of 10,000 square meters, and a workforce of over 200 people, with an average annual revenue of up to 500 million yuan.
The company covers platforms including Taobao, Douyin, Kuaishou, Weibo, Xiaohongshu, Weishi, and others, with total visits and exposures exceeding 1 billion person-times. The full brand matrix has served 250 million customers. It owns numerous KA core brands led by "Fa'erjia," with brand accounts across the entire network accumulating over 5 million followers, and content matrix accounts accumulating over 6 million followers, and continuing to grow.
Among them, Fa'erjia, a representative Korean-style women's clothing brand created by a professional team from Mango TV, is also a top 100 internet-famous store across the entire network, with daily average plays on Douyin exceeding 2 million and precise female fans reaching over 5 million. In 2019, Fa'erjia received the official award of Alibaba's Annual Dark Horse Brand.
The core team members have gathered professionals from multiple fields including film production, supply chain, well-known e-commerce brands, and well-known MCN institutions. It has built 21 self-owned clothing live streaming rooms of over 25 square meters, with over 100 members including hosts, field controllers, optimizers, account operators, product managers, short video producers, and trainers, providing each brand with a dedicated operations team to help brands grow and accumulate in the live streaming e-commerce field, forming a brand ecosystem.
In the future, we will continue to devote ourselves to building an independent product research and development and production team, forming a highly competitive, highly mobile, and efficient full-process multi-category e-commerce industry closed loop that is rare in the industry.