Chongqing Anzhixin Investment Consulting Co., Ltd.

Chongqing Anzhixin Investment Consulting Co., Ltd. is a branch established in Chongqing by ANBOUND. (ANBOUND) Chongqing Anzhixin Investment Consulting Co., Ltd. was founded in 2009, serving mid-to-senior decision-makers in governments, enterprises, and banks across provinces and cities nationwide. The Chongqing branch is primarily responsible for market development, while the main products and services are provided and serviced by the research team at the Beijing headquarters. ANBOUND (ANBOUND, also known as "Anbound Consulting"), as a leading independent strategic think tank, has been focused on information research and analysis in the fields of finance and economics, public policy, and risk since its establishment in 1993, and currently has several hundred employees. ANBOUND provides professional strategic assessment, policy analysis, economic analysis, and other research and information services to central and local governments, more than one-third of the Fortune Global 500 companies, and over two-thirds of financial institutions in mainland China, and has become an important decision-making reference for many central and local government and enterprise decision-makers. Among think tank-type research institutions in China, the ANBOUND Group is a quite distinctive private institution. In China's policy research field, which is mainly dominated by official research institutions, ANBOUND has always been able to voice its own unique opinions. As a private consulting company outside the system, how has the ANBOUND Group achieved its current position? What characteristics does it have? We can get a glimpse here.
Q: What kind of company is the ANBOUND Group? What are its main characteristics in its professional field?
A: The ANBOUND Group is a private strategic think tank company, founded in 1993 by Mr. Chen Gong. It currently has branches in 8 cities including Beijing, Shanghai, Hangzhou, Shenzhen, Chongqing, Chengdu, Changchun, and Urumqi. As a strategic private think tank company, ANBOUND's research business covers four major areas: macroeconomic research, industrial economic research, public policy research, and urban issues research. ANBOUND's research is characterized by continuous tracking research based on information analysis, and many of ANBOUND's major strategic views are built on this research foundation.
In the course of 25 years of development, ANBOUND has won the trust and firm support of governments at all levels in China and numerous domestic and foreign enterprises with its forward-looking views. At many historical moments when China faced major tests and major reforms -- tax-for-profit reform, high inflation, interest-subsidized savings, triangular debt, development zone fever, the Asian financial crisis, China's WTO accession, SARS, avian influenza, the 9/11 attacks, RMB exchange rate reform, the Wall Street financial crisis... ANBOUND, as a professional think tank, has always been at the scene of historical research, providing strong information research support to Chinese government departments at all levels and corporate clients, and doing everything within its power. In the minds of many clients, ANBOUND is not only a famous think tank company, but also a trustworthy development partner with a sense of history.
Q: As a strategic think tank, what types of issues does ANBOUND's research mainly focus on? How does it view forward-lookingness?
A: In reality, both governments and enterprises face a large number of decision-making problems, but their decisions are often constrained by current pressures and problems, resulting in decisions that focus only on short-term value and ignore medium- and long-term issues and risks. As a result, decisions often lack forward-lookingness, and when problems arise, people are thrown into confusion and respond only on an ad hoc basis.
There is a value orientation in ANBOUND's research, which is to adhere to a medium- and long-term perspective. In fact, in numerous strategic project studies and macroeconomic research, ANBOUND has always adhered to a medium- and long-term perspective. In our view, strategic-level views must emphasize forward-lookingness and must also have medium- and long-term value. We not only advocate a medium- and long-term perspective ourselves, but also actively seek strategic cooperation with government and enterprise partners who also hold a medium- and long-term perspective. We are not only concerned with what governments and enterprises are doing today; what we care about more and study more deeply is what governments and enterprises should do tomorrow. We believe that only by adhering to a medium- and long-term perspective can one have the opportunity to enjoy truly valuable strategic opportunities.
Q: Many consulting services are regarded as repeating platitudes and lacking innovation. How does ANBOUND solve this problem?
A: The field of consulting services is very broad, and management-type consulting services can repeat platitudes; but as a strategic think tank company, there must be innovation! Strategy is meant to solve future problems, help clients avoid future risks, and assist clients in finding the right direction. Therefore, innovation is a key indicator for measuring the level of a strategic think tank. For a think tank, to innovate, there must be a solid research foundation. An innovative idea can be a flash of inspiration, but innovation by a think tank team cannot rely on ideas; it must be built on a systematic research foundation, so that it can provide sustained innovative results.
For a long time, the reason ANBOUND's value has been recognized by the market and achieved commercial success mainly depends on ANBOUND's consistent efforts to provide various innovative solutions to government agencies and the business community. In today's highly competitive world, innovation determines value, and value depends on innovation. ANBOUND's information analysis team, in accordance with the theories of information science and through careful and scientific research procedures, has always strived for innovative solutions to create genuine medium- and long-term value for clients.
Q: What value does ANBOUND bring to its clients?
A: As a strategic private think tank, ANBOUND's ultimate goal, through information analysis products and consulting advisory services, is to support clients' scientific decision-making and assist clients in establishing a dominant position. This dominant position can be reflected in market competition, in social governance, and in national politics, diplomacy, and various other aspects. The formation of this dominant position is built on ANBOUND's rich experience over more than ten years in providing consulting services to governments and enterprises, on strong information resource integration and information analysis capabilities, and on scientific and prudent independent third-party medium- and long-term views. It is precisely through such services that ANBOUND has also established its leading position in China's information consulting service industry.