Haoxiangni

Haoxiangni Health Food Co., Ltd. was founded in 1992 with a registered capital of RMB 515,684,160. It was listed on the SME board of the Shenzhen Stock Exchange on May 20, 2011, becoming the listed company in China's red date industry (stock code: "002582").
As a comprehensive enterprise integrating red date planting and processing, cold storage and preservation, scientific research and development, trade and export, tourism, and education and training, Haoxiangni is rooted in the red date industry that emphasizes health, wellness, nutrition, ecology, environmental protection, enriching the people, and strengthening the country. Adhering to the code of conduct "Conscience project, moral industry; scientific diet, healthy concept," the company implements a product strategy of deep development in the main red date category and horizontal expansion into related categories such as nuts, beans, rice, and medicinal and edible homologous products, conveying the brand philosophy of "health, fashion, happiness, and high-end." It provides high-standard, scientifically proportioned healthy food standards for the industry and consumers, serves to safeguard public health and quality life, continuously expands product market share and brand awareness, and aims to build Haoxiangni into a brand with a market value exceeding ten billion.
Over the past 27 years, Haoxiangni has been rooted in the health industry, continuously extending its business scope. It operates six production and processing bases in Xinzheng (Henan), Linjiang (Hangzhou), Cangzhou (Hebei), Hami (Xinjiang), Aksu (Xinjiang), and Ruoqiang (Xinjiang). It has 17 wholly-owned subsidiaries, 4 holding subsidiaries, and 7 associated companies, and runs two institutions: the "Red Date University" and the "Cao Wei University." With more than 4,000 employees and a sales network covering the whole country, the company actively leverages internet thinking to explore online-offline integrated cloud commerce models and is committed to omni-channel marketing.
In recent years, the company has received numerous honors, including National Leading Enterprise in Agricultural Industrialization, National Demonstration Enterprise in Agricultural Product Processing Export, National Demonstration Enterprise in Industrial Tourism, National Food Safety Demonstration Unit, National Outstanding Leading Enterprise in Food Industry, National Key Leading Enterprise in Jujube Industry, and National Intellectual Property Advantage Enterprise. The company's standard for washed red dates has been recognized as a national standard by the General Administration of Quality Supervision, Inspection and Quarantine.
The world's red dates look to China, and China's red dates look to Xinzheng. In 2006, the company took the lead in establishing the Chinese Jujube Culture Museum, which comprehensively displays the essence of jujube culture through specimens, historical stories, and folk crafts, inheriting 8,000 years of jujube culture, praising the company's development history, and promoting the patriotic and people's health spirit. In addition, the company has built a transparent factory, a gratitude hall, and a red revolution cultural relics exhibition hall in the red date garden. It organizes the Red Date Cultural Festival and the Chinese Jujube Township Scenic Tour, creating industrial tourism projects with local characteristics, and makes unremitting efforts to spread jujube culture, health culture, gratitude culture, and red culture.
The rapid development of Haoxiangni is inseparable from the care and support of national, provincial, and municipal leaders as well as the vast number of consumers, and it also becomes the driving force for Haoxiangni's continuous transcendence. Adhering to the consistent concept of gratitude, the company enthusiastically pays attention to social welfare undertakings, actively participates in local infrastructure construction such as bridge and road building, sets up educational funds and love funds, plans for Haoxiangni Hope Primary School, insists on annual "Care for Girls" funding support and financial assistance for impoverished college students, donates five school buses, donates 5 million yuan to China University of Political Science and Law, donates over 1.1 million yuan in cash and materials for the Ya'an earthquake, and actively donates millions of yuan to areas affected by earthquakes and snowstorms, fulfilling the responsibility and commitment of a private enterprise with practical actions.
Our dream is to make the desert green, enrich jujube farmers, and make the nation healthy! In the future, Haoxiangni will continue to leverage its technological and resource advantages, build its core competitiveness with quality, innovation, and service, and achieve the strategic goal of "creating a standard healthy food and lifestyle"! Create a new generation of healthy fresh-lock cuisine!
All company headquarters positions provide accommodation + five social insurances and one housing fund + double weekends, with daily shuttle buses from Zhengzhou and Xinzheng.