Shanghai Changliang Fund Sales Co., Ltd. (hereinafter referred to as "Changliang") was among the first batch to obtain the fund sales license from the China Securities Regulatory Commission in May 2012. Since its establishment, it has been focusing on the B2B (primarily financial institutions) business model, adhering to the philosophy of "service creates value." By combining professional expertise with information technology, it is committed to empowering partner institutions in the specialized field of funds, including products, professional services, and information technology, promoting supply-side specialized innovation in fund sales, enhancing partners' fund business capabilities, improving efficiency, and creating customer value. Company registration information: Date of establishment: December 29, 2010; Place of registration: Shanghai; Registered capital: RMB 57.85 million (paid-in); Business scope: Fund sales. Unlike most other fund sales institutions in the industry, which are primarily positioned for B2C, Changliang's target market focuses on providing comprehensive service solutions for the fund business of small and medium-sized banks and the fund investment allocation of asset management institutions, offering fund products, professional research services, and systematic technical support. Through specialized, systematic, and customized platform services and operations, it provides professional empowerment to partner institutions. Currently, Changliang has cooperated with nearly forty city commercial banks and rural commercial banks with fund sales licenses, ranking prominently in this market segment with increasingly obvious advantages and accelerating cooperation progress and efficiency. Changliang has established agency sales partnerships with over 120 fund companies, with more than 6,000 funds under agency sales, accounting for over 90% of the total. In addition, it has established agency sales cooperation with more than 30 securities companies for asset management products. In the future, Changliang will further expand its product line, establish agency sales cooperation with various types of asset management institutions such as bank wealth management subsidiaries, and provide partners with a one-stop comprehensive wealth management product line and professional service output.
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