“华荣魏家”旗下有西安华荣魏家餐饮管理有限公司、南郑县华荣魏家生态产业园、陕西华荣万盛食品有限公司、西安华荣魏家便利连锁有限公司、西安华荣佳铭食品有限公司五家独立的公司。公司品牌：魏家凉皮、刘老三肉夹馍、魏家便利、Channel We咖啡。
“魏家便利”成立于2016年，是一家以餐饮+零售+服务的经营模式，集食品研发、经营、商品零售于一体的复合式便利店企业，致力于将“特色餐饮+商品零售+便捷服务”打造成为新型便利4.0模式。“魏家便利”2016年～2018年在西安市场的快速扩张已开店25余家。
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