Little Swan Appliance

“Wholehearted Little Swan” — Wuxi Little Swan Appliance Co., Ltd. (i.e., the Washing Machine Business Unit of Midea Group) traces its origins back to 1958. From the birth of China's first automatic washing machine in 1978 to a brand value of 20 billion yuan in 2015, it has become one of the very few home appliance manufacturers in the world capable of simultaneously producing all types of automatic washing machines: pulsator, drum, and agitator.
In 2022, Midea redefined its five major business segments, with technology leadership at the core, achieving balanced development of ToC and ToB businesses, and promoting dual qualitative leaps in domestic and global breakthroughs. Against the backdrop of dual circulation, domestic substitution, and industrial upgrading, Midea adheres to the new strategic pillars of "Technology Leadership, Direct User Reach, Digital and Intelligent Drive, and Global Breakthroughs," continuously increasing investment in digitalization, IoT, global breakthroughs, and technology leadership, and laying out and investing in new frontier technologies, striving to become a leader in smart homes worldwide and an enabler of intelligent manufacturing. In 2023, Midea Group ranked 278th on the Fortune Global 500 list and 36th among the world's top 100 most valuable technology brands by Brand Finance.